Codie Sanchez argues that distribution beats product. About 40% of venture capital goes to ads on Google and Amazon, so startups should build a personal brand instead and become their own marketing channel.
The ultimate differentiator that nobody sophisticated wants to acknowledge. It's not product that's king, it's distribution. $0.40 of every dollar of venture capital funding goes to where? It goes to the Big Four. That's ads, right? It goes to Google, it goes to Amazon. All of the venture dollars go to getting distribution. Well, what if you guys have the products and then you are the distribution? Well, then you don't have to spend as much on ad dollars and then you have an unfair advantage. And so I think personal brand is an okay way to say it, but I would say instead I'm becoming my own walking ad platform.
He wouldn't give you the dream if he didn't believe you had what it takes. You have what it takes.
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