A short YouTube monologue by Codie Sanchez proposing a simple, high-margin micro-business: run Instagram-worthy pop-up picnics targeted at influencers and wealthy clients. She contrasts existing market pricing (e.g., $200–$300 for a two-hour picnic with upsells) with a premium direct-to-rich-clients approach charging $1,000–$5,000 for private group setups and using DMs and curated images to fill weekend slots and make ~$10K.
Chapters
Want to make 10k in a weekend. I'd copy this pop up picnic idea. Two youngsters do Instagram worthy pop up picnics making thousands a month. Millennials love Instagram. Millennials love picnics. Combine a photo worthy moment with a charcuterie board and basic bitches made in heaven. Now you could add a little champagne, add glasses, add some signs like these and throw people a little mini new year. Just set them up and get out of the way. Now normally these guys charge like 200 bucks for a two hour picnic with upsells like flowers and champs to get to 300 for two hours so they can make $1,400. But I'd go hardcore. I'd look up the influencers and the rich people. I charge them anywhere from $1,000 to maybe for 10 or 15 people, $5,000 to come and set up a picnic. And then I'd DM a bunch of them on Instagram and I'd say hey, we've got one or two spots left over the weekend for New Year's for this pop up picnic idea. Create image from somebody else's picnic and say, let me know if you're interested. We will set everything up for you. That's 10k in one weekend. And heck, I'd pay a lot more than 1k.