A short motivational talk by Codie Sanchez relaying advice from her mentor Bill Perkins about the importance of speed and bias toward action in business. She describes adopting a '24 hour rule' in her companies to shorten decision-to-action time, arguing that being faster than competitors produces outsized advantages.
Chapters
My favorite mentors told me a line that changed my life, which was. It was Bill Perkins. I asked him why he's so successful in so many aspects of his life. Damn near a billionaire. He said, the only reason that I am successful is I'm faster than everybody else. By the time they have thought about an idea, taken it to a meeting and started to move, I have already made three mistakes and found a faster way. So his bias on speed is fascinating. If you ever hang out with the guy, it's wild. You know, I'll be like, can we schedule a meeting? He's like, I'm calling you right now. And so he just moves quicker. So in our companies, we implemented something called the 24 hour rule, which was this idea that if we want to win, we have to. To have a bias towards action, we have to decrease our time between thinking about a thing and doing the thing. And so most people say, well, I'll get back to you on that next week. Hate that line. That is where dreams and money goes to die. Instead, I say, can you get it to me tomorrow? If all we do different than our competitors is they take a week to do things and we get it done in a day, I don't have to be richer, smarter, or better. I'm just faster.
