Codie SanchezFounder @ Contrarian Thinking

What I Think Of Starbucks…

14 Feb 2024 · 1 min

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This short transcript captures a conversational clip from Codie Sanchez discussing Starbucks and the value of supporting small, local coffee shops. Sanchez expresses a preference for independent coffee businesses, describes a company policy prohibiting use of corporate cards at big chains (employees must pay themselves), and contrasts standardized chains with community value.

I don't know how Starbucks got popular, neither. Their coffee is not better than good coffee.
No.
Is that a Starbucks?
Absolutely not.
What is that?
This is a let's shout them out Pikey coffee company. I don't want to be part of sort of stripping the soul out of America, which is, I think, what happens when you take companies and you standardize them across the whole entire country. I don't think it's actually good for us, and I don't think it's good for communities. In fact, at our company, you're not allowed to put on my corporate credit cards. Any big corporate chains, you go to Starbucks, you pay for it yourself. You go to a small coffee shop like this guy, I'll pay for it. And so.
That's nice.
Yeah. I think you got to stand.
For who's the judge.
Yeah, me. Although the team catches me because one time I bought Chipotle or something, we were running quick, and they were like, not on that credit card, you're not. Okay. That's true.
You fostered supporting small businesses.
That's the idea. I think it's better. I think it's better when we own the businesses that are in our community. I think we should have lots of people owning things as opposed to few.