Codie Sanchez was still manually editing 250 videos a month until her editor told her the real problem: she'd never shown what good looked like. She started recording 10-minute Loom videos explaining her editing decisions, contrasts, and rationale. Her team then applied those standards without needing her approval on every piece.
Chapters
One of the dumbest mistakes I've ever made in business was delegating to somebody, but not really showing them how to do it. Our content team does 250 pieces of content a month. And at one point I was still typing, cut this frame, move this text, redo the caption on every single video. Our lead editor finally stopped me when I was mid-Slack ranting at him. And he was like, can you actually just show us what good looks like? Because creativity is subjective. So like, what does that mean? So I learned to open up Loom, hit record, walk through one edit start to finish. Then I went through something deeper. Why, so why this works, where I'd cut it, what the bad version looks like sitting right next to it. So why, where, what. This was 10 minutes. I never had to explain it again because this whole process is what I call the standards install. You document it first on camera so people can use it again and again, then delegate the standard instead of the steps. You're handing someone the destination and not micromanaging the path they take to get there. And that allows you to finally design yourself out of the workflow. That's how our team went from me micromanaging every clip to posting hundreds of pieces a week without me having to touch every one.
