Codie Sanchez argues that most people don't make money because they lack a strong enough 'why' to overcome the practical difficulties ('how'); achieving financial goals requires explicit sacrifices and a readiness to give things up. She illustrates this with a personal anecdote about a friend who framed his $10M asset-management goal as life-or-death motivation, prompting reflection on commitment and trade-offs.
Chapters
Let me tell you why I think most people don't make money. Because in order to make money, you actually have to not tell me what you want to do. You have to tell me what you're willing to give up or sacrifice in order to get it. For instance, I think about one of the guys I knew early on in business, and I remember asking him what his goal was for the year, and he wanted to build a $10 million business in the asset management space. And he asked me what I wanted to do. I was like, you know, I want to make a couple hundred thousand dollars this year. And he said, okay, well, how likely do you think you are to make a couple hundred thousand dollars this year? And I was like, you know, I wasn't making anything like that at the time. So I was like, I don't know, like, 5%, 10%? And then he said, imagine that. If you don't, I'm gonna kill you. You're gonna die. If you don't do this thing, you cease to exist. Now, what's your likelihood of success? And I was like, well, it's definitely not 10%. I would tell you that I would be saying no to some dinners. I'm probably gonna go after this totally differently. The hardest thing about getting money is that we don't have a why strong enough to overcome the how. That is the truth of how hard making money is.