Codie SanchezFounder @ Contrarian Thinking

Women make more money doing this ONE thing

22 Sept 2026 · 1 min

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In this brief monologue, Codie Sanchez cites research indicating that women who wear makeup at work earn 20‑40% more than those who do not, despite no difference in perceived attractiveness. She then extends the inquiry to clothing, noting studies that show both men and women can increase earnings by dressing a certain way, with women potentially earning up to twice as much as men when they dress better. The segment highlights how appearance—specifically makeup and attire—can have a substantial impact on women’s income, framing women as “not the norm" in these dynamics.

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There are actual studies now that show women make more money if you do one thing, which is you wear makeup. The studies showed there was no attractiveness differential between them, but one wore makeup at work and one didn't. They made anywhere from 20 to 40% more money. And so when I saw that study, I thought, well, what about the way that you dress? Is that also the same? And there are studies that back this as well, that in fact you can make more money as a man for dressing one way and as a woman. Women are interesting because you are not the norm. But what's fascinating is women make 2 times more than men when they dress better. Actually is less important.