Codie SanchezFounder @ Contrarian Thinking

WWE & UFC Are Now Worth $21 Billion?!

14 May 2023 · 1 min

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0:53

Codie Sanchez breaks down the WWE and UFC merger valued at $21 billion combined, with WWE alone worth $9.3 billion. The real money comes from repackaging and licensing existing content: Peacock deals, stadium shows, and licensing agreements that turn decades of footage into new revenue streams.

Questions this video answers

$21 billion

$9.3 billion

1982

2022

$1 billion (2021 revenue, as stated)

Chapters

WWE and UFC just merged under one roof. The deal says they're worth $21 billion. This one acquisition values the WWE at $9.3 billion, which is like pretty good for this guy. This is Vince McMahon. He bought this business from his dad in 82 and passed it on to his daughter in 2022. They did a billion dollars in revenue in 2021, and despite getting killed with live events during COVID and having to shut down their in house network, they then signed a billion dollar deal with Peacock, signed a massive licensing deal pivoting their events from Small Stadium to $5 million slam dunk events at massive stadiums. Now they're starting their own TV shows, building out an IP play. The secret to their entire success is really one thing. Take content that works, get it in front of eyeballs, license it out over time. It's not about just the deal they did, it's about every deal they chose to do.