Codie Sanchez argues that obsessing over a $6 latte won't make you wealthy. Skip the penny-pinching and spend on what multiplies: conversations with people, mentorships, partnerships, investors. A coffee that leads to a deal is worth 100 times more than the money you saved.
Chapters
I'm actually breaking the rules on this one. And I'll say your daily coffee is something you're not wasting your money on. Go meet somebody and make money. Because here's the uncomfortable truth. You won't become wealthy by optimizing the cheapest part of your day. You become wealthy by optimizing the highest leverage parts of your life and some of the best opportunities in the world. Start with Want to grab a coffee? Partnerships, jobs, mentorships, investors, clients, ideas that turn into businesses and friendships once you spend $6 to sit across from someone who could 100x your potential. Let's not be frugal. Let's not penny pinch and disguise it as productivity. The entire specialty coffee industry could double prices tomorrow, and if you do it right, it's still probably worth it. So stop obsessing over the cost of caffeine and start obsessing over the cost of missed opportunities. Your latte not the problem. Your lack of leverage is.