Your Leads Aren’t The Problem

What is your number one problem? 90% of business owners would say leads, and that is almost never your problem. Your problem is typically you have your avatar wrong, you're selling to the wrong person, and you haven't explicitly outlined why your value is so good they'd be an idiot not to buy. Most businesses sell to what I will call their poor avatar, not their rich avatar. And what we actually need to do is figure out how do we find our perfect fit customer that's 10x richer, and 10x more willing to spend money on us. And if we do that, we actually find that visibility is never the issue. It's keeping one client, making them so happy they continue to uplevel in the pyramid through upgrades to premium, to referral, to continuation, to maybe being an ambassador or a real advocate for your business.