Codie SanchezFounder @ Contrarian Thinking

Your Most Important Deal

22 Mar 2026 · 1 min

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Codie Sanchez argues that choosing a marriage partner is life's most important deal, one that determines personal success and resilience. She admits her past 'girl-boss' independence masked a need for partnership and created toxic dynamics. She extends this to business, claiming family-run enterprises outperform Wall Street ownership when expectations and standards are clear.

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The most important deal you ever do in your life is going to be the man that you choose to marry. There is no more important partnership decision, collaboration you can do and choose the person who will be the foundation when inevitably you fail time and time again. And the truth of the matter was I wasn't the person that was good enough for the husband I have today. I had the toxic part of the girl boss culture. Like, I don't need no man, you know? And I'm like, but I want one, you know? And then I'm like, why don't they want to be with me? But I don't need you. You know, it's just so not good. And it was also in business and life, the second most important decision I ever made is deciding that your partner could actually be somebody you'd want to build with. This country started as a nation of family businesses, and somehow we're like, you know what's better? Strangers. That's better. Wall Street and strangers, that'll make better businesses. No. So I think family can suck if you don't set expectations, if you don't hold each other to a high standard. But if you do, it's also a huge unlock.