Most founders hit a wall scaling from $1 million to $3 million because they haven't upgraded their operating system. You need new mindset, skills, processes, and team to break through. Without those changes, you stall.
Going from zero to $1 million, you may think is really hard, but going from $1 million to $3 million is what breaks most people. And no one tells you about this because you've got this great operating system. But here's the thing. You get it to a million, and then all of a sudden, going from 1 to 3, you're like, what needs to change? You need to change. You need to update and then improve your operating system. You need to take things to the next level in every way and form. Where I see business owners go to a million, then go to 3, or maybe even 2, come back to a million, go back to 3, come back to a million. Like, Colin, why does this keep on happening to me? It's because you have an operating system that is not allowing you to go through that 3 million, maybe 4 million or 5 million thereafter, because you haven't upgraded the operating system. Sometimes that operating system is not something strategic within your business or outside of you. A lot of times when you upgrade what's happening between your ears, that's when you upgrade your business and take things to the next level. I've watched this with so many company owners over the years, and I'm gonna ask you this for yourself. Are you at that million-dollar mark? If you've got to the $3 million, what are you doing to upgrade yourself to take you to the $4, $5, or $6 million? Or maybe what are you doing to bring the right people in to upgrade the business to take you to the next level?
