A man had to beg a private school to keep his kids enrolled when he couldn't afford tuition. His wife drove them around to prove commitment. He learned that ego costs more than money, and staying in the game matters more than looking successful.
I once sat in our private school office begging them to let my kids stay in that school because I couldn't afford the tuition. This is something that I had to really, really become aware of because there was so much ego involved, and that was one of the most humbling moments I've ever experienced in my entire life. Sitting there having to tell the school that, listen, we couldn't afford the tuition anymore. It was way too expensive. Yes, we could take our kids out, put them into public school, but guess what? We wanted to keep them in that place. So we begged the school, and in fact, my wife went out and she took the kids out to as many outings She drove them everywhere, not just our kids, everyone's kids, because she knew that what it would take to keep our kids in the school. A lot of times we are fighting this as entrepreneurs. We're like, ah, I can't afford this anymore. Sometimes not what you can afford, it's how creative you can be to really get what you want and stay in the game.
