Before you spend money on ads, know exactly who you're selling to. Define a narrow customer avatar with their specific pain points and desires. Trying to market to everyone wastes your budget and dilutes your message.
Do this before you do any marketing in your company, and I promise it will save you thousands of dollars. The most important thing in your business is to understand who you are selling to. What are their pain points? In fact, what are their true pain points? In fact, that's the most important part. You often sell to a person's pain, but understand what is their true pain. In other words, the emotional connection. If you are selling to everybody, you're actually selling to nobody. A lot of people, you've heard the statement before, you've heard get rich in your niche. It's the most critical thing to your business because if you're marketing to everybody, you're marketing to nobody. Get really clear who your market is. What are their desires? What are their hopes? What are their pain points? What are their biggest challenges? What are their frustrations? How can you help them? Because if you're marketing and you don't know that, you don't know how to target them effectively. I want you to be very clear on this. Make sure you got your avatar for your business highly, highly dialed in. Sometimes you will think, well, Colin, that negates a whole bunch of the marketplace. I understand that, but I want you to get this: do not market to everybody because you'll waste your dollars. You'll spend a fortune on online advertising advertising and on your marketing initiatives and you'll get nowhere. Go now and make sure you know who you're marketing to. And that might vary from each product and each service that you have. Get really clear on this because that's how you get rich in your niche.
