A founder's company ran out of cash before payroll. Instead of panicking, he hit the streets to sell. He argues that action beats overthinking, and that sales solves problems when everything else fails.
I sat on the foot of my bed with tears pouring down my face. Here's the reason why. I had got to a stage where money had run out in the company. I had payroll coming up. I had a number of different things that we needed to have, accounts payables that we needed to make. And I was like, how do I get through this? The one thing I know, and I'm good at it as well, is that sales fixes everything. And I went out and I realized I just needed to suck it up, do everything I needed to do, get out of my head, get in the game, go put some loud music on, jump up and down, do something to change my energy so I could go out and start pounding the sidewalk and making sales for my business. It was hard. I was sitting that morning at the foot of my bed, tears pouring down my face, chatting with my wife about the whole situation. But at the end of the day, I knew what I could do to fix this, and I had to suck it up and just go and do it. Because sometimes that's what it takes in business. You've just got to freaking do it, whether you like it or not. Otherwise, you will never ever get through it.
