This short YouTube training video (Colin Sprake, Make Your Mark Training) explains the "million dollar circle"—a metaphor distinguishing prospects (outside dots) from clients (inside the circle). Sprake emphasizes prioritizing client care (treat them like gold), using clients to generate referrals rather than constantly prospecting, and stopping customer attrition ("terminate the bleeding"). He also mentions "outrageous offers" as one way to convert prospects but recommends leveraging existing clients and the database first. The video concludes with a call-to-action to view more videos and visit mimsuccess.com.
Welcome to make youe Mark's Training Videos. These are short videos that will help you understand certain aspects of your business in terms of sales and marketing. My name is Colin Sprake from Make youe Mark Training and Consulting. We are based in Vancouver and we are all about helping you get your sales and marketing to the next level. Mymsuccess.com Today we talk about referral programs and really customer service and looking after your clients, which is all what I call the million dollar circle. Let me go across and show you what I'm talking about and stay with me for the next three minutes. The million dollar circle is very powerful for your business. The million dollar circle. On the outside we have prospects. These prospects which I represent by dots are really the people that you are trying to get in to your dollar circle. The dollar circle is where your clients are. These are your clients. You want your clients to be very well looked after. My question to you while you watch this video is what are you doing to look after your clients? Are you looking after them like gold or are you out busy chasing these prospects? If you always chasing prospects which are little dots, as I said earlier, then at the end of the day, why are you chasing prospects when you're not looking after your clients? Remember, clients come in or prospects come in and clients fall out. My request to you is what are you going to do to look after these clients? These are your golden goose. These are what lay the golden eggs in your business. How do you get a prospect into your dollar circle is one of the questions really at the end of the day through outrageous offers. And if you ever get an outrageous offer, there's a good chance you'll get them in. But why do you want to give away that money when you can get them in by taking your clients and having them bring the people in for you? Commonly known as referrals. Referrals are what drive your business. You need referrals coming in all the time, your clients bringing them in for you, because that's truly what grows your business. When you know these people are looked after like gold, then you can go prospecting. But why prospect when your database has people in it that you haven't been in touch with for a while. I highly recommend when you finish watching this video, go and look after the clients that are in your database. See that every single one is looked after and ensure that they are growing your business for you. That's the most effective way of growing your business rather than having to chase prospects all the time. So it really is the most important thing you want to terminate the bleeding from your database. In terms of customers leaving you My name is Colin Sprake and I encourage you to watch our set of videos on YouTube. They're all about make youe Mark and what we do. Visit us@mimsuccess.com or search for us under Colin Sprake and you'll see all the videos you need concerning who we are and enjoy the topics. Look forward to seeing you on another video soon.
