Small Business - Sales (Sell not Tell) - Colin Sprake from MYMSuccess.com

Most people you should be selling, not telling. Most people tell people what they think they need because. And I often use the weight one because most people understand weight concerns. Because you sell a weight loss product, it doesn't mean everybody you meet who's got muffin tops becomes your client. You have to find out if they even have a need. No, they do. Look at them. That's your perception. But it's no different than we sell computers or we sell real estate or we sell something. We believe that that's what they need as opposed to finding out what they need. So never tell. Only sell. Sell is not a bad word. Sell is a great word. But so many of us love to tell clients what we believe they need.