Colin Sprake explains why most entrepreneurs fail to reach eight figures: they surround themselves with the wrong people and chase revenue as a vanity metric instead of profit. Sustainable growth requires prioritizing profitability and making deliberate team and mindset choices.
Taking companies to eight figures and beyond and helping people scale. The biggest thing people miss on mindset is that they start to surround themselves with the wrong people. They start to talk about revenue in terms of egotistical revenue becoming the biggest metric that they measure. They don't talk about profitability, and a lot of guys will get to eight figures and lose profitability completely. And then they wonder what's happening. And a lot of that comes down to surrounding themselves with wrong people, getting super egotistical about revenue as a vanity metric where profit is the sanity metric, and really getting them to understand that I'd rather you build a business at 5 million and get half a million in profit than get to 10 million 20 million and have zero profit.
