Design process: How we deliver consistent results for clients

I've been designing products for more than 15 years, and I always wanted a design process that I can actually rely on no matter what. And this is it. This is the process that I used in the last couple of years on all of the projects. Having a proper design process is essential in delivering impactful and consistent design work for our clients and do this without wasting their time. This video is probably the best overview of how I think about design, and it massively shaped the way we do design here at Run. To illustrate the process, we will use the Double Diamond. Now, Double Diamond is a visual representation of the design and innovation process, and it's the same whether we talk about design or product discovery, which in a way points towards the fact that UX design and product discovery are overlapping on many aspects like testing with customers, interviewing customers, researching, and prototyping, to name a few. Now, as you can see, there are 2 big parts. We have the problem space first, and then we have the solution space. Keep in mind that in both of these areas, we first go wide. That means first we diverge, and then we narrow, so then we converge. For each of these 2 big sections, like problem space, solution space, we have 2 subsections for each. So for the problem space, we have Discover and define. For the solution space, we have develop and deliver. When it comes to the problem space, we acknowledge that here the founder is the king. They own this space. Basically, our focus here is to ask questions, make sure that everything is clear, everything is understood, and we challenge the status quo and we extracted all the information that we need to move forward. This is also very tight to the idea. Some founders start with the idea, some start with the challenge. When we talk about the problem space, we usually do the following. We first review the existing product, review product, which in most cases it's like an audit. Then we analyze customer data and feedback, analyze customer data and feedback. We map out the core building blocks of the business. Or building blocks of the business. We pinpoint critical assumptions because we want to understand what are those assumptions that are not tested yet and we should be thinking about or we should be aware of. We review competitors, obviously, and then we define the user persona and also we map the customer journey. The outcome here, it's a defined challenge. And a clear overview of the business and the product. Once we move to the solution side, here we focus on the following things. First, we align the team. So we want to make sure that everybody is talking the same language when it comes to the challenge. We also revisit the customer journey with the whole team this time to see if there are stuff that are missing. We research possible solutions, we do a bit of a research. We draft concepts And then we create a prototype. We create a prototype. We test this prototype with customers. So we test. Once we have the feedback from the customers, the focus is in incorporating the feedback into the design. So we incorporate the feedback. Okay, then we define a design system. We design all the missing assets, screens, and flows. So we do design and then we prepare all the assets for development, right? Prep for development. From this point, you have the solution, you can start building, and eventually you might come back here once you want to add a new feature or you want to improve some of the aspects of the product. Now, to summarize this, we have 3 big milestones. First of all, it's the context. Second is create and test solutions. And the third one is design assets. And that's it. This is how we do design for our clients. Thanks.