Create a new user account, screenshot every key screen, upload to Miro, mark problem areas, then plot fixes on an impact-effort scale to find quick wins. Add analytics data from Hotjar or GA to validate which changes matter most.
Chapters
Whether you plan to redesign your product or maybe find some easy wins, running an audit of your existing product is the way to get things started. I want to show you how we do these kind of audits for our clients. We start this whole auditing part by creating a completely new account so we can experience the same thing as a new user would do. We go through the same path, we go through the same emotions if you want, and we screenshot everything and upload it here in Miro. Once we have them in Miro, we start highlighting and adding comments. As you can see here, we start with the homepage because it's an important part of the flow. So we put it here. You can see the comments, you can see the highlights there. And then we go towards creating a new account or sign up, the onboarding flow, the first steps in the product, and then we go through the rest of the parts of the product. So in this case, we went and see how the settings are laid out and how they work. And we also take a look at like mobile layouts to see if people can use the product on a mobile phone or not, or on a tablet. We also want to see the nurturing sequence. So basically what are the emails that are sent out and what can be improved around there. Once the screenshots are done and the comments and the highlights are in place, we create a summary document. We explain what we did, what were the key findings, And then we highlight some key takeaways. So we have the pros, the cons, what were the things that worked, what were the things that should be improved, what are the areas that the product team should focus on, and then we have some ideas and suggestions. Now we don't leave the ideas and suggestions just here, but we create an impact effort scale. We try to help the product team find those easy wins that can be implemented quite fast. The next step is to go through a full UX audit deep dive, and that means that we go section by section. We start with the homepage, as you can see here, and then we explain everything regarding that specific section. So for example, we have the issues and we have all the highlights on the homepage. We have numbers, so it's quite easy to identify which comment is for which section, and then we have some notes some ideas and suggestions on how to fix those challenges, and the impact and effort scale again in order to prioritize these ideas. And it's the same thing for each section of the product. Now, if you're wondering what other things you can do to get even more data and more insights, here are a couple of other ones that we usually do for our clients. Review data analytics metrics, whatever you have. That can be on Hotjar, Google Analytics, post-hoc, Amplitude, Mixpanel, whatever data you have at hand, review that, extract the insights from there. Then analyze user feedback. If you have collected user feedback, it's quite easy to analyze that, go through, extract insights from there as well. If not, or if you need even more information, you can run user interviews. We've done this for some of our clients as well to see why people are coming to the product, what other products they tried out, what challenges they have with the product, and all kinds of other information depending on what you are looking for. Then you can map out the whole customer journey and highlight those areas where your customers have challenges. And another point is to draft solution ideas and test them with your customers. That's it. Hope it's helpful for your next steps, and if you have any questions, feel free to reach out. Thanks.
