Daniel AndorProduct Design Expert | Founder, Durran · Founder @ Durran | Structured Product Design that drives activation & retention

Product Configurators: Can They Really Boost Sales? #uxdesign #startupfounder

18 Nov 2025 · 1 min

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Product configurators don't automatically boost sales. If they're hard to find, confusing to use, or built for the wrong audience, they flop. Real value comes from working with clients on strategies that actually help them sell more.

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Essentially, in the beginning, we thought, we assumed that a product configurator can somehow increase conversion, revenue, sales, or anything. But the truth is, it can't. That's the thing that we realized. It really can't. I mean, it's not enough. The product configurator, if it exists somewhere, if it's hard to find, if it's not a satisfying experience, if it's not meant for that type of person, if there's too many ifs. So we realized that, we realized that, you know, product configurator is not going to solve what we're trying to solve. We want our role in the partnership with our clients is to make them sell more.