Daniel AndorProduct Design Expert | Founder, Durran · Founder @ Durran | Structured Product Design that drives activation & retention

Users Can’t Find Product Features? Here’s How to Fix It (Fast)

25 Nov 2025 · 1 min

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Users often ask for features that already exist but can't find them. This workflow starts by identifying where people get stuck, tests solutions directly with customers, then hands off a refined design to development. The loop repeats: discover problems, ideate fixes, validate with users, design, build.

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We managed to go from the problems that they, they were having at that moment, like users asking for features that were already in the product, but they couldn't find them, or the fact that they couldn't necessarily understand some of the main values that the product could deliver, to come up with solutions that we could then test with those customers to understand if what we are thinking actually will improve their experience with the product or not, to then define and design the updated product experience that was then shipped into development.