In this presentation, Daniel Andor (Speaker A) walks through the end‑to‑end UX/UI redesign workflow applied to a tablet‑based 3D furniture configurator used in retail stores. He begins by explaining why redesigns are triggered—customer churn, usability complaints, new user segments, or hidden features. The process starts with contextual research: competitor benchmarking and building a user persona with the founders. Next, he maps the existing user flows, conducts usability tests on the legacy product, extracts and clusters insights, and surfaces key challenges such as first‑time usage, navigation, product visualization, and material customization. These challenges are reframed into "how might we" questions. A mood board of competitor screenshots is assembled to inspire the team, and specific UI elements are highlighted for potential adoption. The team then sketches four concept solutions, iterates on sidebar layout, action placement, and interaction flows, before moving into the design phase where multiple sidebar and display ideas are explored, refined, and polished. A comprehensive design system is created to support development, and all screens are designed to enable users to select a sofa, switch versions, customize colors and materials, preview the piece in a virtual room, hide UI elements, and generate an invoice. The talk concludes with a demo of the final product and an invitation for questions.
Chapters
Hi, redesigning digital products is one of the main things that we do here at Duran. So if you're facing challenges like customers started to churn, they might complaining about the product being quite challenging to use, new type of customers started to join the product and they don't really get it how to use it, or they just leave, or maybe customers start to ask for features that are already on the product but they can't find them, it might be a good idea to take a look at those user flows and eventually redesign the product. Now, to give you an example, this is one of the latest product redesigns we've done for a 3D platform that's used mostly on tablets and is displayed in different furniture stores. First thing that we do on all of our projects is understand the context. So to get things started, we wanted to have a better understanding of the competitors and basically what a good 3D platform looks like. And you can see them here. We mapped some of the competitors down. Then together with the founders, we drafted the user persona to understand their needs, their goals, and any kind of fears, frustrations we should be aware of. The next step was to map out the user flows to understand what's happening in the product. What are the main features and what are the main things our customers want to do in the product so we can facilitate those. Given that it's an existing product, we asked the founders to run some usability tests, and then we reviewed them and extracted some of the insights, and you can see them here on the board. All these insights then were clustered. You can see some of the clusters here. So we had challenges regarding first-time usage, regarding product navigation in general, how the final product is displayed, and understanding the context of how that product might actually look like in my own room. Different settings regarding like materials and colors and how to create the actual sofa that you will want to buy. And as you can see, once we clustered, we created some how might we questions to just summarize all the challenges and have a proper understanding of what are the main challenges that we want to tackle. We also created a mood board, basically screenshotted some of the competitors and put them here for inspiration to understand how people can interact with those products, what they can do, what are the pros and cons of them, and in general how those products work. This was very handy for our next exercise where we highlighted very specific things that can be helpful for our own product. So you can see there are a couple of examples on the screen and we highlighted the stuff that we liked about them, either regarding the navigation, either regarding how the product is displayed, or how you can actually interact with a couple of things that are on the product, like adding different parts, customizing different sections of the product. Then we created some sketches together with the founders. Once again, we sketched out some possible solution ideas. And as you can see, we had 4 ideas presented here. This was a good starting point for the design phase because we could have a lot of those nitty-gritty back-and-forth discussions at this stage without wasting too much time and then streamlining away the design phase. So we could discuss about the sidebar and the actions that we need there and what are the main functionalities that we should showcase. In general, how the flow would work and how people can create their own furniture. So from all those sketches, and once we agreed on a direction, we then moved to the design phase. And you can see here we explored a couple of different ideas of the sidebar, of different actions, of how we display the furniture and the actions that you can take on the furniture, and so on. And then we moved into polishing those ideas, as you can see them here. We created a design system with all the elements to help the development stage. And then we designed all the screens that are needed for putting the whole product together. You can see how different models open and what you can interact with. And yet all these details that are needed to put the whole product together. And this is how the final product works. You can select your sofa, you can change it to a different version of it. You can customize colors and materials. You can read more about those materials. You can customize the space to have a better idea of how that specific sofa will look like in your own room. And then you can set that, you can hide this menu bar if you want, and then create basically the invoice to actually buy the sofa with all the details that you have regarding the pricing and the parts and the colors and so on. If you have any questions, let me know. Happy to chat. Thanks.
