Daniel FazioCo-Founder of Client Ascension & ListKit

Facebook Buyers vs YouTube Buyers #shorts

13 Oct 2026 · 1 min

Watch on YouTube

0:54

In this short, Daniel Fazio explains his current test of a $17 low‑ticket product sold through a self‑liquidating ad funnel. He spends significant ad budget to acquire leads and buyers, intending to upsell them later. He describes a recurring issue where buyers—especially those coming from Facebook or Instagram—contact him asking how to access the product, suspecting a scam. He outlines the intended flow: after purchase, customers are taken to a thank‑you page with an access button and receive login credentials via email and text. He notes that he can track email opens in HubSpot, and that this confusion is largely absent for buyers acquired via YouTube ads. He concludes that the traffic source (the medium) materially affects buyer behavior and perception within the funnel.

So I have a low-ticket product I'm testing right now. It's like a $17 low-ticket product. And like the strategy is like spend a bunch of money on ads, self-liquidate. You have a bunch of leads and a bunch of buyer leads that you can eventually upsell to your other stuff and put them in the funnel and have them consume your shit and turn them into warm traffic.
So— In theory, incredible funnel.
All of the time I get people who are like, how do I access the product? They just bought it. And they're like, how do I access this? Is this a scam? And it's like, when you purchased, you were sent to a thank you page that has a button to access the product. And then not only that, you were sent your login Login information via email and via text. I'll go into HubSpot and see that they opened the access email, and they're so stupid. And then you look at where do they come from? They came from Facebook or Instagram. But if I run YouTube ads, that does not happen. That's so weird. It's so interesting of a concept to me. The the the medium, the medium matters.