How To Stop Wasting Money On Paid Ads

21 Oct 2026 · 1 min

Watch on YouTube

0:43

In this YouTube monologue, Daniel Fazio explains that successful paid‑advertising requires testing a very large pool of ad creatives—at least thirty distinct ads—each built around a different angle or delivery style. He outlines the specific variables that should be altered across creatives, including customer segment, niche sub‑segment, awareness level, opening claim, referenced case study, objection addressed, mechanism described, presenter, setting, format, call‑to‑action, and expected volume. Fazio warns that only one or two of these ads are likely to win, so testing only ten to fifteen ads can result in zero winners and lead marketers to mistakenly conclude that ads are ineffective. He suggests launching all creatives within a single Campaign Budget Optimization (CBO) ad set to efficiently evaluate performance.

Chapters

You need to test an absolutely enormous amount of creative if you're going to try ads. At least 30 individual ads, all using a different angle and delivery. You could launch these all in a CBO in one ad set and decide to CBO. But here's variables that you would otherwise change in each one: customer segment, each segment within the niche, awareness level, opening claim, a case study you reference inside of it, the objection that you bring up in your ad script, the mechanism you talk about. The presenter, the actual person presenting the ad, the setting, the format, the call to action, the expected volume. You might only get 1 or 2 winners out of 30 creatives. So if you test only 10 or 15 ads, you might get 0 winners, leading you to wrongly conclude that ads don't work.