Daniel FazioCo-Founder of Client Ascension & ListKit

3 Types of Offers You Can Sell (And How):

17 Oct 2026 · 2 min

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1:32

In this instructional monologue, Daniel Fazio explains that there are three primary types of offers entrepreneurs can sell: (1) Done‑For‑You (DFY) services, which are full agency‑style solutions; (2) Done‑With‑You (DWY) offers such as coaching or consulting; and (3) Do‑It‑Yourself (DIY) products like courses or software. He argues that DFY offers are the only ones that can be effectively sold via cold outreach, while DWY and DIY offers must be sold through warm traffic generated by content. Fazio further details how different content formats attract distinct buyer personas: case‑study or product‑demo videos can draw both DFY and DIY prospects, whereas educational tutorials, walkthroughs, and instructional content attract DWY and DIY buyers who want to learn and implement themselves. He emphasizes that selling coaching or courses requires consistent content creation to build warm traffic, and that attempting to sell these offers with cold email will fail.

Chapters

There's three different types of offers you could sell: done for you, done with you, which is like coaching or consulting, or do it yourself, which is like a course or like a software. They do it themselves, and for you is like a full agency-based service. That's generally where you want to start is done for you stuff, and then you can go down the scale as you get more authority. A done for you buyer could come through cold outreach, for instance. You will never sell coaching or a course or some by sending a cold email. It's not happening. You sell done for you offers with cold outreach. That's how that works. You could sell done for you, done with you, and do it yourself from content. Why? Because content. Content builds warm traffic, but the type of content you make can sell a different type of person. Say you made a case study video or a demonstration of a product or how something works. You'd probably be able to attract done-for-you buyers or do-it-yourself buyers. But if you start making content online about education, tutorials, walkthroughs, who watches that? Somebody who wants to do themselves, which therefore means they're not a done-for-you buyer. They're either a done-with-you buyer or a do-it-yourself buyer. You are more than likely somebody who buys coaching or courses. Or software because you want to do this yourself. You don't want to pay someone else to do it for you. You personally want to understand how to do it and take control of it yourself. So if you were to go so make this type of content, what you would attract are people who would want to buy consulting courses, software. If you're trying to run some consulting program or some coaching offer, you're not going to fucking do that with cold email. It's not going to happen. You need to sit down and actually make content. That's how you sell coaching. You make content. You make warm traffic. You literally create warm traffic. That's how you do it.