Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Leverage your group as a launchpad for a Thriving Membership

3 Aug 2023 · 1 min

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Danielle Ralston uses Facebook groups to feed her membership business. She spends 15 minutes daily answering questions in other groups, which brings 25 to 30 new members into her own group each day. Once they're in, she sells them coaching and products.

Chapters

I'm mostly promoting ADHD coaching, but I also talk about marketing. I talk about sales because these are things that I talk about a lot. And this 80/20/20 rule is a sales tactic. It is a sales funnel into your business when you do it correctly. So know, like, and trust. If people don't get to know you, especially if you're a service-based business owner or you're a small business owner selling products like Danielle Latta, by answering these questions in a Facebook group, I call this a power hour. And I go into Facebook groups all over the place for 15 minutes a few times a day. Some days I only go into 15 minutes total for the day, but I'm constantly getting new leads to my Facebook group by doing this. 15 minutes this week, we are still getting about 25 to 30 new users a day in our Facebook group by just 15 minutes a day. And once they're in my Facebook group, I can do harder sales, I can do promotions, I can do challenges, all of those kinds of things once they're in my Facebook group.