Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Leverage your group as a launchpad for a Thriving Membership

2 Aug 2023 · 1 min

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Danielle Ralston shows how to turn a Facebook group into a membership funnel. She uses an 80/20/20 rule: 80 percent value content, 20 percent promotion, and 20 percent live sessions to build trust before converting members to paid.

Chapters

So how do you leverage a Facebook group, any Facebook group, whether it's being here in Steph's group or being in your own Facebook group to grow a membership? 80/20/20, 80% value, 20% value, and 20% outright promotion. So you heard me talk about how 100% of the time you're giving that value and how amazing that value needs to be. You're building your know, like, and trust and going live. Obviously I haven't been live for a couple of weeks because I've been insanely busy, but That 80/20/20 rule is what drives traffic to my Facebook group. And then when I drive traffic to my Facebook group, I'm then driving traffic to my membership. So by doing these things and showing up and giving value, I'm just purely here to answer the questions and to help somebody with whatever my expertise happens to be in anything that I'm doing.