Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Powerful Sales

16 Nov 2023 · 1 min

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Danielle Ralston breaks down an 80/20/20 framework for content and sales: spend 100% on value first, then layer in 20% overt promotion and 20% veiled promotion through examples like recommending books or referencing client work.

Chapters

So how are you going to show up? Okay, so next part of this framework is understanding the 80/20/20 rule. 80%, 20%, 20%. Yes, it adds up to more than 100% because the first 100% is all value-based. What is value? Value is engaging on somebody else's content. You are showing up and you are engaging. That is the value. So I say 80/20/20 rule, 100% value, 20% sales. 80% of your value should be answering their question. What's the best financial planning book you've read lately? I love Rich Dad, Poor Dad, that's a great book. I just gave value. I engaged, I showed up. People see my name, which means they know I'm around and they know I'm here. 20% veiled promotion, veiled value. Oh, have you ever really struggled with creating content on Facebook? Oh yeah, I do. When I'm working with my client XYZ, and then I explain the strategy. 100% of what I give is value, but I just told them I did that by saying my client.