Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Sales for ADHD

8 Nov 2023 · 1 min

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0:46

Danielle Ralston breaks down two sales approaches: veiled sales, where you give full value and mention past client wins, versus direct sales. She emphasizes always explaining why you're the right person to help.

Chapters

Veiled sales. What is veiled sales? Somebody who's asked a question that is in your lane and about your business and stuff, and you hop in and you give them 100% value under that post. You answer their question, you help them, but you help them by veiled value is you answer the question, oh, this is how I helped one of my clients with this last week. And we talked about this and we did this and this really helped her do that. That is veiled value. Veiled sales. You are providing 100% value, but you're talking about the fact that you could be the person to do this for them because you've already helped somebody else. That's it. That's all you need to do. The next part is outright sales. If somebody says, hey, does anybody in who know anybody that does XYZ? Me, I could do that. And this is why I could do that. Give them value. So this is why I can do it. Always answer the why.