Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

The Essential of Marketing: From Websites to Social Media #ndloutloud #contentcreation

2 Apr 2024 · 1 min

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In this brief presentation, the speaker outlines a practical framework for marketing by dividing it into three distinct content categories: (1) Sales marketing, which includes a website, sales funnels, and regularly updated website content; (2) Social media marketing, focused on creating and publishing content for platforms like Instagram, TikTok, and LinkedIn; and (3) Networking/visibility marketing, which involves content aimed at building professional connections and personal brand visibility. The speaker emphasizes that while a new business can launch without a website, a functional website becomes essential for scaling, achieving consistent revenue, and supporting the other marketing efforts.

Chapters

You've got your basic marketing, which is your sales marketing. So that is your website, your sales funnels, your consistent content going to your website. That's one part of marketing. Part 2 of marketing is social media, writing social media content. Part 3 is your networking content, your visibility content. So we've got 3 pieces of types of content that go towards marketing. If you are looking to scale, grow, and can be— have consistent income with your business, you need a good website. Now, a website— you don't need to start with a website for a business, so I want to get that out there now. You don't need to start with a website, but you do need to have one and work towards getting one.