Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

The Real Talk on Pricing Your Services A PersonaL Journey #ndoutloud #neurodiversity

22 Jun 2024 · 1 min

Watch on YouTube

0:56

Danielle Ralston talks through pricing her ADHD group program. She and her partner Vida charge $19.99 now, down from $497 a month before, and she explains why higher price points didn't feel right even though other programs charge $100 to $500 monthly.

Chapters

And what feels good. Charging somebody $150 an hour may not actually feel good. You may not feel fair. Now, Vida and I are a perfect example of this, and I'm going to bring this up. We charge $19.99 for our main group program. I know of at least 4 or 5 other ADHD group programs that offer less than we're offering, or about the same that we're offering, that start at $250 a month, $100 a month, $500 a month. Yes, there's an ADHD program out there that charges $500 a month. And they are getting people at that rate, and that's fine. You can charge whatever you want. But that did not feel good to Vita and I. I want to remind y'all, somebody who's been following me a while, I was charging $297 a month for the same thing— or no, we were charging $497 a month for the same thing before, and that did not feel good to me. It was not aligned. I had a lot of issues with that. I charge $19.99 for that now. The other thing is on your pricing.