Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

The Truth About High Ticket Clients: Not Always A Dream #highticketclients #ndoutloud #girlboss

23 Jun 2024 · 1 min

Watch on YouTube

1:00

Danielle Ralston breaks down pricing strategy for service businesses. High-ticket clients aren't always worth it: some are difficult, while mid-ticket clients around $500/month can be the most problematic. The advice is to raise prices incrementally and match your rates to your actual time and income needs.

Chapters

As you get established and you're like, I'm good with this price, it is okay to price hike, but you're not going to do it $19 to $200, right? You're going to do incrementally. And it's a ratio of time and effort, right? Time do you have? How much money do you need to make? And in between. And the people that are good clients for you will find you and will work with that. Now I will tell you, I had big ticket prices and I signed clients at those big ticket prices. You want to know some of those clients were the worst clients I've ever had.
Oh my gosh. Every time I've ever had a client that was one of my big— no, that's not true. I had big ticket clients that were so hands-off because they knew the value of what they were getting and I didn't have to fight for it. Explain. They were amazing. My mid-ticket clients, which in the online boss girl world they call high ticket, $500 a month clients. Those are the worst fricking clients I have ever had in my life.