Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Why Charging $40 Hour Might Be Too Much for a VA #ndoutloud #girlboss #entrepreneurship #adhd

26 Jun 2024 · 1 min

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Two business owners discuss VA pricing, arguing that $30-$40/hour is too high for standard virtual assistant work and belongs to online business managers instead. They point out that fresh coaches charging $250/hour is unreasonable, especially compared to entry-level therapists earning $25/hour after college.

to be a VA for $12 an hour. I think that's a little low, but that is a reality. So why would I hire an online person when I can hire a local person for a hell of a lot less?
And once you get to $40 an hour, you're really charging OBM prices anyway.
Even $30 an hour, too much. I'm sorry, that's too much a VA unless you are OBM or a high-tech person. And now I say that I have an agency, we charge between $30 and $40 an hour, but we are all OBMs. And coaches that come out of the gate, never coaching before and coming out of their coaching programs and charging $250 an hour. And that's BS because if you were a therapist, you want to know what a therapist comes out of college earning? $25 an hour.
And the pricing is really all over. So that was one of the hardest things when I started my VA business was to try to figure out price. And that's why they told me all the research that I could find is it was better to charge package and then