Danielle RalstonFounder, How Capacity Works · Founder of ND Hive | Building the productivity hub where work actually gets done | Execution spaces, body doubling & community accountability

Why You Have A Lane... How It Converts To Sales

14 Jul 2023 · 1 min

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Danielle Ralston explains why your business needs a clear lane: headlines and frameworks that sound good but don't match your actual mission confuse people and weaken your brand. Filter everything through what you actually deliver before you publish it.

Chapters

There's a big difference there. And it also comes in when you write content for your business. And this is one of the biggest places that I see this issue come in is you write something that sounds great and it has a great headline to hopefully get people into your audience and get them to pay attention to you. But yet it doesn't align with your mission or anything else you've ever talked about. It might be a great headline, but it doesn't match your purpose statement or your mission statement or how you deliver or what you deliver. So you always have to be careful using somebody else's framework or even brainstorming with somebody else on your content. If you—