Danny Walsh explains why short streams backfire: platform notifications take about five minutes to reach viewers, so a two-minute stream ends before people even see it. Repeat your content in different styles to stretch the runtime and give latecomers time to show up.
About five minutes.
Hey, it's Danny Walsh. And in this video, real quick, I want to talk to you about the importance of repeating content in a video, especially a live video to make it go on for a little bit longer than normal. Often you see videos, they go, hey, we're going live and there's the countdown and it's really exciting. Seven minutes later they're gone, right? You don't want to do that, right? So it's very important because Facebook or TikTok or YouTube, whatever is going to notify your audience, right? It might take five minutes for those notifications to go out, right? So people are going to join and you're on for two minutes and you're like, bye. They don't get much value. So it's very important to prolong your live stream. And the coolest way, easiest way to do that is by repeating the same stuff in a slightly different style.
