Danny Walsh argues that giveaways attract serious buyers, not just freebie seekers. A survival kit giveaway reaches preparedness enthusiasts already interested in related products. As winners are showcased, the brand gains legitimacy and participants start trusting it enough to buy.
Um, the big question: won't giveaways attract people who want free stuff and never buy? No, I've got people coming, they love the free stuff, we're building trust and they're buying. I'm making money now, and the more reviews I'm getting and the more people are seeing other people win, the more this becomes legitimate in everybody's mind. You get to a tipping point with that, which is kind of important. Uh, the quality of the lead sometimes depends on the prize. I match the prize to the audience, you know, and an email Um, I found that my survival, uh, kit prize attracts the people who are interested in preparedness, who are selling books. Cooking bundle attracts homeowners. Every homeowner buys lots and lots of stuff. If you saw the amount of Amazon boxes that arrive at my house, uh, Siobhan orders stuff like crazy, and people put the name and email in because they want to know if they've won. So the giveaway is not for freebie seekers. And if you think about what I've just said, people actually pay to enter these giveaway sites. So what we're doing novelty to some of these folks, and it's also something that they're a little bit like, is this even for real? These guys even going to give away a prize? As soon as you've given away a few prizes, trust will tip in your favor, and then you're in business.
