Danny Walsh explains why you shouldn't build sales funnels or run ads before Gate 1 of his arc of success framework. Early traffic has nowhere to convert, so you waste money tweaking scripts and widgets. Funnels work when you use them at the right stage.
Funnels. Everybody knows what a sales funnel is. That's something that you would do around Gate 4 of the arc of success. That's in a, in a stage of success where we create signals to attract attention, right? You don't do that at the beginning before Gate 1, because if you do, you spend a big bunch of time building all these exciting funnels and they don't work. And then you say, oh, I need to build another funnel, or I need a new script, or I need this thing, and I need to change this, this widget, or I've got to change my software. And in reality, funnels work. Funnels always worked. You're just trying to use them at the wrong time. Makes sense. Paid ads— well, if you try to run paid ads before you've got through the first gate, never mind when you've built a funnel, where are you going to send the traffic to?
