Episode 022 - If You Pay, You Pay Attention!

12 Jun 2023 · 51 min
50:49

Episode 022 (Danny Walsh, live on 11 June 2023) introduces and re-emphasizes the "fishbowl funnel": a giveaway-first marketing funnel that drives low-cost customer acquisition, higher-quality opt-ins and community nurturing via a Facebook group and live streams. Danny contrasts high ad spend failures with the fishbowl approach (win-prize landing page → email opt-in → thank-you page actions → Facebook group → live prize draws → prize-claim funnels that convert via shipping-paid OTOs), and shares case studies: Madison grew to ~300 group members spending about $100 (having previously spent ~$5,000 on ads with poor results). Danny claims the fishbowl funnel was a catalyst for roughly $3M in his e-commerce revenue and reports high opt-in quality (mentions an opt-in rate ~178 in one example). Toward the end he announces he will remove the free video replays, package the content into a paid membership/webinar product (stacked with extra videos, Zoom coaching, niche funnels, retargeting ad training, affiliate program and bonuses) and offers early-bird access for a one-time payment of 997 (with refund option and limited-time bonuses).

Questions this video answers

11 June 2023

Episode 22

About 300 people

About $100 (contrasted with a prior $5,000 spend on ads that produced poor results)

Approximately $3 million

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