Exclusive Live With Brad Gibb

What we are live and direct. This is a little bit late in the UK. 10pm, 3pm Pacific time. Live right now, it is March 27, 2024. And we've got an amazing guest. I said to bring this guest on for you. And it's somebody that I've. I've known about for a very long time, somebody you may have seen at a conference near you if you went to funnel hacking live. You'll definitely know who I'm talking about. And this is somebody who is no stranger to the struggles and tribulations of the entrepreneurial world. So we've got a lot of fun lined up for you on this very special show. If you're watching live or you're watching on the replay, let me know in the comments where you're at, where you're logging in from. I want to bring to the stage somebody who's a awesome. He's got so much. And we're going to get into entrepreneurial journey, business, money and whole horse more. This is going to be awesome. And it brings the stage none other than Mr. Brad Gibb. Brad. Hey, buddy.

Danny. Thanks for having me. And dude, I appreciate the lateness of the hour. We got to make time zones work, but, hey, you were here. This is great.

Time zones, it could be worse. It could be like in Australia. I don't even know what time it is. And the daylight change thing is just. Yeah, this time of year is chaos. Right. But we've got a lot to cover and I appreciate you being here. You're, like I said, no stranger to the journey, the tribulations, the struggles of being a business owner, an entrepreneur. And look, some folks know you. They see you. But some folks have been like, who's this guy? Give us the, you know, two minute, the backstory. Where did this begin for you? And man, yeah, I'll.

You just kind of pull on the threads, I'll kind of quickly go through it. I actually never really envisioned myself being an entrepreneur. I, you know, I grew up very entrepreneurial. I grew up on a farm, which is. I don't think you could be more entrepreneurial then bailing Wyner and duct tape and the. There's no manual to this. You just figure stuff out. But I fell into the got to get good grades and a college education and a good career and all that stuff. I think to balance out the chaos of what I grew up in. And I was good at school, I got degrees, I was good at math, I went the finance route, I studied and learned wealth. And it was My first job actually I was very fortunate to land a position at Goldman Sachs. So don't hold that against me. Don't worry. I repented of my ways of working on the inside of that. But that's what I had aspired to, was the pinnacle of wealth, the finance industry and all of that. My timing was perfect because it was 2008 so I ended up with a front row seat to the entire meltdown of the entire financial world. And it really was in seeing all of that I actually worked in the high net worth, individ individual division of Goldman Sachs. If you can imagine. I mean there's high net worth individuals and then there's Goldman Sachs high net worth individuals. So I actually sat insulated because my clients and what we were doing were not affected by 08. But then I watched write everything else so but to, to, to kind of wrap up the story. That was the moment that I was like okay, everybody that I see wealthy, successful even as amidst chaos and all of that, the common thread was they were in business for themselves. They had decided to be entrepreneurial. And that seemed to be a starting point. So for me I said am I just interested in this? Do I want to manage other people's money or do I want my own money, my own wealth, my own control to be able to go through this? And that's when I had my Jerry Maguire moment, right? I'm leaving and walked out. Had no business quitting in, you know, in 0809. That was, you know, looking back on it, that was stupid. But that was the jump off to my entrepreneurial journey there. And then I had to man, just like you talked, we talked a little offline about it but like there were, there was lots I then had to learn that I didn't have any idea what goes into really running a business, marketing, setting up brand. Like everything that we talk about, like it was a long journey behind the scenes to be able to do that. But that was really kind of the genesis of me being an entrepreneur and.

Getting to this point and, and look this, this is an amazing story and some people are like whoa. And he walked out. But there's lots of factors that affect that, that jump. And when you had that realization, like you said, there's a golden thread connecting the folks who you saw as successfully you aspired to. The decision was kind of made right A hundred.

It was one of those things once seen, you can't unsee it. I couldn't stop thinking about like I found myself quitting and not even having pre Thought about, like, I didn't plan it, just it. You're right. It was inevitable that that's where I had to go.

And. And I think it's inevitable for a lot of folks who might be watching this. Do they do their best to shorten that. That journey, that inevitability? Do they just leap into the. Into the. The fifth? What's the. If you could have rewound a little bit and. And structured this in some way, I.

That's a great question, Danny. I'm definitely the thinker, the planner, the. The. Ready, ready, ready, ready. Aim, aim, aim. Ready, ready. So I think I could have, like, it was my wife the one pushing me of, like, you got this. You can do it. Just quit already. I'm sick of hearing you complain, like, we can do this. Um, so I probably needed a swift kick in the rear end to do it quicker. And then there were actually multiple other times where I needed to make jumps in this entire journey. It's not just once and then it works. It's multiple and constant. I. I would have come to the conclusion sooner. Um, and. And I think what I needed to get there. And I talk about this with a lot of people as well, and it seems to resonate like there was that point in time in every entrepreneur's life that they realized they were different, that they didn't fit the mold. It took me getting all the way to Goldman Sachs and having that experience for me to realize it. But some people realize it when they're in third grade because they're the kid in the back of the classroom eating crayons. Right? They're the ones that don't fit then. Or in high school, they keep challenging their teacher because they're like, I get their rules, but tell me why I need to follow these rules. Right? Or maybe they're in college already and they're like, well, if you're so smart, why aren't you making money? And why are you here teaching? Right? We all found that moment. And I guess I would say when you have the aha, don't fight the. The aha, don't fight that. Like, that's when you need to jump, when it's. When it's clear that you recognize, okay, I know that I'm different than everyone around. That's the time to move.

Yeah. And making those moves is often accompanied with a terrifying fear of I can't pay the bills or I can't do such and such, or my life is going to be different. Clearly, you didn't look back and you've soared from where you were, maybe stumbled a little bit along the way, is that fair to say?

Oh yeah. There were, it, it, it wasn't, you know, hop skipping and jumping through La La land and unicorns and rainbows and there, there were plenty of times of regret and doubt and apprehension and all of that that came with it. Everybody's journey is going to be their own, but there's nothing I would have substituted even, you know, and I believe there's still lots of success on the horizon. So don't take this as I'm done and I've accomplished everything that I want. But even with this, even if the success I've had hadn't come, it still would be the right decision because the life that I get to live.

Yeah. And that's so, I think so important for people to understand is like, you know, what would have been the cost of not making that decision if you could, you know, you had a choice now you could go back there or you can move for you clearly would choose the choice. Right. This is, this, this is kind of where we're at.

Yeah. And I would say even in the dark, difficult moments that was constantly whispered to me to be like, this is still better than your cubicle in downtown New York. Right. This is still better than whatever was going in. And it, it wasn't all like, we knew it wasn't going to be easy, it wasn't going to be perfect, but it's still like constantly reinforced that that was, that was the right choice. And again that was when I just back to the identity was when I, I realized my identity had to shift and be different. And with that identity shift then, then I could deal with, with everything else. And I think it just took me a lot longer, I think than most because I was in my, you know, mid-20s at this point and, and it took me really to my early 30s to really focus fully, actually embrace full on entrepreneurship, which I feel like I guess is later than, than some people, you know.

But yeah, hey, it's, it's all about the journey. Right. And clearly breaking out was the right decision. What was the first thing that you embarked on? Because yes, I want to be my own boss, I want to be an entrepreneur. I want a business. You had this financial background and this host of skills. Clearly you've got experience and contacts and things from, from the job. Did you jump straight in and employ that straight away or did you go a different route? What was the, what was the early stages?

I think the fact that we both Swim in the clickfunnels ocean here. I think this will be a good maybe contrast what others did. I resisted marketing, I resisted selling like anytime. Some of the first advice I asked when I was gonna make this decision is people are like, hey, you gotta learn to sell, you gotta learn to sell. And I would, I would correct people be like no, no, no, you don't understand, I have a master's degree. I don't, I don't sell. Right. So I was the classic way over focused on product, way over focused on, well, my skill set will speak for itself and all of that. And honestly that's why I languished and took as long to fully embrace it is I didn't embrace the other side of business ownership. That is you cannot do it without figuring out this skill set which is sales and marketing. And I resisted, resisted, resisted that. So I did exactly what you said. I took contacts that I had and jumped off and essentially went into consulting first saying I was doing this for Goldman Sachs, I can do it for you on the side. And we started essentially it really morphed into a CFO for hire consultancy where we'd help companies get prepared to be audited and go public. So we worked with public accounting firms, we worked with the sec, we worked with investors raising capital and all of that. We were kind of CFOs for that. So I went straight into that and just use contacts, use traditional word of mouth referral and grew a client list that way. And that that was kind of the first jump in of, of what I did on my own.

And, and because you used contacts and you kind of kept it similar to what you've been doing, did you soon discover that maybe you'd gone from maybe the frying pan to the fire and it wasn't quite what you wanted or was it?

So funny you say that it took me a couple years to realize that, but when I realized that. So the, the industry I was in was very deadline dependent. If we didn't meet deadlines, then companies didn't file and then they couldn't go public and people lost tens of millions or hundreds of millions of dollars. Right. So that was out of the frying pan in the fire because I was just me doing it. So I was the one at two in the morning signing things and making sure the deadlines were met. And it was one of those, you know, early mornings, late nights, whichever side of the clock you're on. And I sat there and signed the audit report, sat back and thought for a minute. I was like man, it's been a week since I've seen my kids because I'm out the door before they're awake and in bed before they're, when they're asleep. And I was like, that sucks. And I was like, it's been three days since I've even seen my wife. Because the last three days I was under it so much. Just sat there and was like, this isn't sustainable. This isn't scalable. Something, something's got to be different than this. So from, from employee to solopreneur was, was, was out of the fire, out of the pan, into the fire. And then I had to figure out, well, how could I do this without all of that same stuff? What, what do I need to learn and where do I need to go to be able to do that? But that, yeah, it wasn't, that was not enjoyable.

And look, we, we feel this pain as entrepreneurs, right, because then all of a sudden you've not got the safety of the, the cubicle, right? You've not got the structure. You've got to create the structure. You've got to build the cubicle. And that is in some respects even more daunting, but it's a lot more fun.

And you're right. I had an oh, crap moment of like, wait, I don't have time to do all the work that I have, but how do I have time to then also, like you said, build the infrastructure and build like it was one of those, like, rock and a hard place, you know, moments. And to me, that's what got me out of that, was bumping into the right people, the right network, mentors, friends, other people that were in it. Showing me what I couldn't see, you know, helped me to begin to envision a different possibility and what would be required get gave me enough hope to say, okay, if I can accomplish that, I can work through this a little longer. It's not entirely hopeless. There is a way out. But it did take a mentor, somebody to see what I couldn't see. And then it took understanding that I have to leverage. I was comfortable with financial leverage. I'd been taught I knew how that all worked. But I hadn't used systems and technology, especially marketing and sales leverage. I hadn't put some of that in place. And that was my. Then dive into the world of sales and marketing was like, well, that's what I need to put a moat and a buffer around to be able to have breathing room, to be able to move in and reinvent something. And that was what Kind of kicked that question mark off.

Amazing. And having that mentor, that's usually an instrumental turning point in every story that I hear, every interview that is like, hey, I got a mentor. And then was this big shift. There's some people resistant to doing that. They think they can figure it out all on their own. What's the message?

Get a mentor.

Get the mentor. And they're out there, right? They're out there in abundance. But you got to pick the right one. Talk to us a little bit about that relationship and some of the lessons you learned real quick.

Yeah. So the actually this is where, you know, all entrepreneurs journeys are. You know, one common thread amongst them that none of us probably want to mention because we want to say we did it all ourselves and we were great. You know, luck plays a huge role in it right now. We got to be prepared for luck. We got to take advantage of the opportunity when it's there. It's not just luck, but I'll say I lucked out on my mentor. He's a common mentor of ours. I stumbled into some thing I thought was a marketing event. I was dressed totally wrong. I was dressed like an accountant. I had a button up shirt and slacks on, but showed up to this thing called funnel hacking live way back in, in Las Vegas. And, and you know, it was the only time Russell had pitched his inner circle from stage because after that it filled up and it turned to what it is now. So that's where it was lucky was I didn't belong in that room. I had no experience. I'd never done anything online, nothing. But I was again, I was wanting something different. A friend handed me a book and said, you ought to go to this. And I could see the possibility. And he said one thing from stage that to stuck with me and actually got me to write the biggest check I'd ever written in my life to that point where he said, I'm not gonna, he said, I'm. This isn't about. I'm not gonna teach you strategy and technique. Those are all my books are all on videos. You learn all of that. But he's like, I'm gonna collapse a decade worth of time into a year in this program. And that was like I would pay any amount of money to not have to do this on. Cause with 10 years, I could figure just about anything out. But I didn't want it to take 10 years. And I was willing to pay for the speed to time. And so I joined Russell's inner circle. I got that mentor. But what I didn't know was coming with that was the mentorship of a hundred other business owners in that network. And that really was what collapsed the time was. Yeah, I had Russell. But honestly, if you know Russell and he'll laugh if he ever hears this, he's so introverted, he's sometimes difficult to talk even when you like, want him to. To coach you like that was actually, I mean, super valuable and would have been worth it. But what I got more out of it was the network of everybody coaching each other inside of that. And that's really was the, was the turning point really. My first, you know, check written, invest in myself, invest in a mentor, move it forward was. Was at that point and that was all the way back in like 2015.

I think it was, it was the Vegas. It was a while ago. Right. There's been quite a few since and what an amazing journey. So clearly you've come from a world where everything is prescribed with deadlines. You found you've gone from order to chaos. You've got to kind of be chaotic right in the, in the middle because you can't let the Venn diagrams would be chaotic in the middle. But you, you've survived it. You're still smiling. And you found Russell Brunson. So many people found Russell at the right time, click funnels or inner circle or funnel hacking live. And that would have not only opened the door to this mentorship and to hundreds of other amazing entrepreneurs, but it would have possibly started to shed the light on that. Selling that marketing, all of that coming at once. Was that like pouring fuel on that fire? What was the.

I mean, yeah, I mean the analogy of drinking from a fire hose. Right. But I think this will help a lot of people too, because you see people walk on stage, you see people get awards. I've gotten them. You've gotten them. And you think, wow, look how quick that'll happen. But I'll tell you, like from joining inner circle to our first two comma club award, which is a million dollars, and that's not even in a year. It's just cumulative. Right. We didn't get that until I think 2019. So there was a long time of I would come to meetings with nothing. We weren't running ads, we were generating nothing online. But I was just reworking my messaging, I was reworking my trainings. I was actually creating for the very first time any digital content. I never had that before and had to work through getting comfortable online and, and, and, and putting all this stuff behind the scenes together. And What. What was exciting about that is I could. I could see progress because. Because we were. But, you know, people in the room have been doing this for 10 years, and they would mention stuff, and I would just write down books and. And then I'd go home and read and just try to, like, catch up with. They were using terms and concepts. I had no idea what it was like a foreign language. It was worse than trying to understand your accent, right? I love your accent, but it was. It was. It was so different. So it was just learning and getting caught up to speed and figuring it out and. And moving through. But what kept. What was exciting about that time was we got. I could see peers end up going from where I met them to successful. And instead of resentment or, you know, or. Or pity for me or anything, it was genuinely celebrated to be like, man, they did it, they did it, they did it. My time's coming. I can figure this out. Everybody can. It's so much so that was a huge part of it was finding a supportive and not overly competitive. Right. It's. Everybody was competitive, but to win together was. Was. Was huge and exciting. And without that, I tell the story all the time. Like, I would leave Boise. We'd message Mandy Keane, which was kind of the internal coach at the time, and I'd be like, well, I'm quitting. I'm not coming back. This was not like, I'm never going to figure this out. And she'd talk me through it and connect me with some people and they'd re. Encourage me. And sure enough, I'd stay longer. Like, I was seriously meeting to meeting in that mastermind for more than a year, a couple of years, working through that. But that mentorship and then a group that cared about me sometimes more than I cared about myself, to be honest, the people who wouldn't let me quit was huge.

That's so powerful. And I know from what I see in you and what I know of you that you are now that guy. Because we're not in the business of letting people quit. Right. But you've also gone a long way on your own journey to be able to do that. And there's some people who are right at the beginning, right now who are thinking, oh, I'll never be on that stage. I'll never be in that room. I'll never be doing that thing. You're proof of it. I'm doing my best with this stuff. What's the message that we could convey to folks right now if they are thinking of quitting? If they are getting on the phone. You know, Mandy, I'm not coming back. What some quick words of wisdom and support we could give because I want people to succeed. I know you do.

Yeah. And that's the funniest part about all of this. The only reason we have successful businesses is we want other people to succeed. Right. That's. It's not about us at that. At that point. It is about everybody else. So that's a really good point. The successful people ones do actually care as much as, you know, maybe it doesn't come across that way. I mean that's, you know, that, that's, that's the big question is what, what does it take to, to, to stay in the game, to stay committed to that. The things that kept me going in that was. I had enough reasons like I was married, I had kids, I had a why I had a purpose that I had decided that this is what I was going to do was to be successful, provide and do that for my family. So I had a deep why there. I almost didn't have any choice except to succeed. But, but again, then again, I really worked hard to surround myself with people that care, like I said, cared about my wouldn't let me quit. Right. I came out of team sports. That, that was the same thing was we, we, we practice the team, we win as a team, we lose as a team. I'm that way with my family. I'm that way with religion. That's a big reason I loved my faith in religion is I'm used to having people around me that, that won't let me quit on myself. And so I would encourage people to find that place because if I didn't have that, I would, I did. I gave up on myself many times, but I had a strong enough people around me to keep. To bridge that gap in the meantime. Yeah.

And the clickfunnels world, the entrepreneurial world, it's full of these folks. Yes. You're going to find crazies in every industry. Right. But this family is, and I'll tell.

You, very few places and I would say there are no other places that compete with the funnel hacker community in that idea. I've been in lots of other masterminds, lots of other. And that speaks to Russell as to who he's attracted. It speaks to the leadership of ClickFunnels. And everybody's like, oh, ClickFunnels, there's better software for this or that or the other. But I'm like, yeah, there probably is, but there isn't a better community There isn't a better tribe to be successful. That's why I'll never leave that world. It's, it's, gosh, it's, it's not about the tools, it's not about the tricks, it's not about the tips. It's. It's about who you surround yourself with. And there isn't a better community, which I. That's why I'm in it for life.

Well, believe it. And clickfunnels has pulled me out of the, out of the, the wrong place many, many times. And I agree with every. Everything you say. Now let's get into a little bit of the marketing and the selling and the tactics and stuff, because clickfunnels. Russell, renowned for webinars, you were practicing all this marketing stuff, trying to sell. Did you do webinars in the beginning?

We, we followed the playbook ban Facebook ad to opt in form to webinar and we'd spend money and no, nothing happened for like two years, right? So yes, we did. And then something changed. And then we would run ads to an opt in page and people would come and we would make sales and we would grow and we would add to our clients and we were successful. That one difference, at least for us, is what we spoke about actually at Funnel Hacking Live. It's sort of what we've become known for. Ryan, my business partner, and I, what we've kind of become known for. Because I'll be honest with you, I am not good at Facebook ads. I'm not good at content. I'm. I'm not a marketer at heart. Like, I'm a spreadsheet nerd at heart. That's what I do, you know, at nighttime when I'm bored, that's what I do. So. But the thing that shifted for us was really finding our message, I guess I'll say our core. What it was there. And like I said, that idea of building a tribe, building a movement, that core idea of what we stood for, once we found that, then all the marketing systems and trainings and psychology and playbooks started to work because when we didn't have that, those things weren't working because they were, they were facades. Right? And, and we, it. It didn't work for us. But once we found that point, then we were able to stack everything on top of it. So that was our turning point.

And you mentioned the ClickFunnels community, but clearly you found your own community, right, with your own purpose and your own goals and your own mission. And things started to happen. And then I guess you started to be able to create money and then create wealth. And then as you do that, you start to live the dream. But it goes beyond the wide end, doesn't it? It becomes a purpose to actually serve that community. Talk to us about sort of like the, the last few years, the fast forward, the success, and, and I want.

To hit on something you said there, that like, until we really tapped into our purpose, our why, who we stood for, who our community was going to be, then our product didn't make sense until, until that because it was just any other product. It was just any. And again, that's that. You know, the mistake I made coming out of Wall street was, well, it's all about the products. All clients wanted the products. And nobody wants a product. Nobody wants a hammer. They want a picture hung or they want a roof put on. They, they want the ultimate outcome of that. And so we connected into our people the outcome that we can stand for, our uniqueness, getting that all done, then reverse engineering the product became so much that was the missing part for us is we had become overly focused on product and not enough on true lasting result. So what was the question? Was that answering the question or what did you want to do?

You're answering the question and I think moving from there and realizing that you can do it, but the product isn't the core of it. It's actually the people and what you stand for that has then led into that success. And that I guess has enabled you to do more and help more people. Right?

Well, that's why businesses exist. Yes, they make money, yes, they need, they do those things, but they're there to improve the life of somebody else. To serve, provide value, create value. Right? We staunchly believe that dollars follow value, that we're able to create. And the bigger of an organization like, then it became almost obligatory for me, almost. It was almost in direct contrast to being trapped in my old job of deadlines, right? Versus I feel almost equally trapped in my business right now. Like, I can't not do this anymore because too many people rely on me. But that is a, a motivation, right? It's, it's, it's exciting to be, to have that like heavy is the head that wears the crown either direction, right. We're either dealing with that, the dark, negative, heavy side of business, or we have the responsibility that people rely on us and care about us and need us to be successful. But man, when it comes to having meaning and purpose, right, that's what, you know, the meaning that my marriage brings to me is there's another person counting on me. The meaning that my kids bring to me is there's other people counting on me and I have to deliver. Now I also get to have that every single day in business. That man, there's people counting on me. I'm making a difference. We're out to change lives like that fuel like that's the exciting part about growing a movement, having successful business and achieving all of that is that it just is a continual upward spiral of impact and motivation and momentum and doors that can be opened in ways that we. Because now I'm changing the lives of all these people, but also my employees. As we build a business around this, the partners that I get to align with, it just, it never ends. It's just constant impact, which I think that's what I'm now addicted to.

Clearly the energy is like what coming and it's super exciting and the ability to change lives. I don't know any successful business that doesn't have a positive impact on folks lives.

It.

Hopefully it does. I'm sure there are some somewhere, but I don't associate with them. Right. So it's all about empowerment. It's all about changing people's lives. And you've got some interesting, amazing things happening right now. And actually tomorrow you've got an amazing webinar and you're delivering what you do best. Talk to us a little bit about what's going on and, and what folks can expect if they decide to join you.

Well, Danny, this is what I'm excited. Why I'm honored that you kind of put me on here as well. I love talking about the journey. So if nothing else, I want people to get away. Like, hey, I sucked at it. I was terrible at it. I thought I was going to quit. So if you've ever done that, hey, we're in good company, right? And we can all figure this out. I love that message. I think more than anything the other side of that message that I'm excited about that really we need to do justice on a webinar where we can go through. This is the part of success that doesn't get all that get talked about that much is there's the other side of success. People think that, you know, I'm in the money and wealth space and the biggest lie in all of money is that as soon as I make X number of dollars, all of my problems will go away. Right. Danny, do you remember like, what was your first like goal? If I could make this amount of money, that would would make all my dreams come. Like, how much was that the very first time?

I think I needed to, like, pay the rent.

Right.

If I could just get one, like a thousand dollars to pay this rent.

My problems will go away. And then when you got that thousand dollars, Danny, did all your problems go magically disappear and go away?

No.

You.

You seem to inherit new problems, right?

Yeah. Whoever, whatever rapper said it, right. Mo money, more problems. Right. Like, it just that. And. And that's the biggest lie. Because again, though, if there's. There's another side to the coin of money, we as the entrepreneur world don't realize what a gift it is, what a superpower it is to be able to make money. Right. Most people in the world, in the W2, 9 to 5 world wake up on January 1st knowing exactly how much money will hit their bank account over the next 12 months.

Yes.

And a lot of people like that, that security is a blanket. But you had the same look. Anybody that's wired as an entrepreneur is like, are you kidding me? I couldn't dream of a word like that would be the worst version of a world. But they don't know what it is to make money. They just earn money. Making money is a superpower. But what I didn't realize because I came from the world of wealth is there's two skill sets inside of the game of money. There's make money, but then keeping that money and growing that money is a totally separate skill set. The assumption is, once I know how to make it, then all the other problems with money will then automatically, miraculously be solved. But in fact, it's a completely different skill set that has to be learned and understood and figured out. And as entrepreneurs, we're not born with it, we're not taught it in school. And in fact, it's more difficult for us as entrepreneurs to keep and. And grow money because we're dealing with this business and the risks and decisions that have to be made there. And the rest of the world of wealth has left you behind because they're focusing on the 9 to 5 W2, that all wealth fits into that category. And we're left alone. Like, unless you're a Jeff Bezos and you have hundreds of millions of dollars or you have a nine to five, you've got nobody in your corner. Well, we're in your corner. And we're going to talk about that shift of great, I'm making money. What do I do to keep it and grow it? And the surprising thing that I've heard over and over and over is, you know, we hit this plateau in growing our business. If we don't figure out sales, if we don't figure out marketing, if we don't figure out some of those things, well, there's another ceiling that entrepreneurs hit that if we don't know what to do with our money, we will subconsciously self sabotage ourself into not making that problem a reality, which is having more money than we know what to do with. And so what's exciting is when we teach these things, it doesn't even have to be that you need, you know, a million dollars ready to go invest. Like it, it's one of those things where people think in the wealth game, they think, well, once I have X amount of money then I'll learn what those things are. But that's the same as saying like once I lose £100, then I'll go to the doctor to learn to get healthy. Like no, we've actually got to learn these principles as soon as possible so that as we go through we're, we are able to then achieve that on the back end.

So you tend to learn some stuff off Russell and then you make a lot of money quick and it usually comes before like a tax deadline or something crazy. And then you're like, ah, now I've done it, what do I do? And then people say, oh, you need to do this and you're going to get rid of this money and try this thing. And you never learned it at school. Right. Which is a big fundamental issue in society. That's another interview down the line. Yeah, but what you've developed are workable systems that you can translate to folks, no matter where they are on their entrepreneurial journey that when you make the money, these are some workable strategies to put it to work for you, I guess, and actually keep it.

And it's even more than that. I've taken the, you know, the decade I spent in Wall street and business and finance and all of that. You know, I got three degrees while I was in college. All around money and math and wealth and all of that. I've taken all of that. And then when I jumped out and became an entrepreneur I was like, wait a minute, everything I was taught doesn't actually apply the way that the world applies it. And so in running my own business I was able to then rework and readjust and build out what has to be done to then keep and grow that money for the founder level entrepreneur. Because again, if you inherit your parents business is worth a hundred million, they've solved all of that already. Right. It's us founding bootstrapping entrepreneurs that need that the most. So it's the only wealth system created starting with the entrepreneur in mind. So it's taught the way an entrepreneur needs to learn it, it's delivered in the way an entrepreneur needs to receive it and then it's executed inside the chaotic world of a business owner to create. And dude, are you said it already. How did you combine chaos and certainty in one word?

Chaos and order. Chaotic Chaortic.

Right, that line, catching that edge between chaos and order. What our system actually does is it brings the order to your chaos and it allows you. Because once we have certainty around keeping and growing our money, that actually allows you to thrive in your genius and zone of chaos. So the more certainty we bring, the more chaos we can actually go chase, which is what grows our businesses and brings in income and revenue and wealth and all of those things. So it really is that it was designed. It's not just a few ways to do it. It is the way for founding entrepreneurs to put those systems in place early so they'll be successful all the way through.

So we've got a bunch of folks in the. In the chat. Rex Sykes is in the chat right now. Terror is in the chat right now and our Justin Benson has, has popped in and out.

Oh, Justin, what's up? I know, Justin, there's a few other.

Folks in the chat right now as well. Give us some comments if. If you like what what Brad's saying and there is a webinar. It is coming up literally tomorrow. I don't know if you're going to run this again in the future, but I know I've got a link for the one for tomorrow and we'd urge people to attend to hear these strategies and understand the message because it is sometimes lonely as an entrepreneur and we're better to get this. In fact, like you said, you can't get this geared for the entrepreneur anywhere else. And it's not like you've just popped up and started teaching this thing. This is stuff that you've worked with the likes of Russell Brunson. Right. And lots of other people people might know.

I mean, yeah, we've worked with Russell, we've worked with Stacy and Paul Martino, we worked with Lady Boss, we worked with Brian and Annie Grace. We like we've again, it's tailored to this type of entrepreneur, the system that we need. Yep, yep.

100. So there's a thing on the screen you can join Brad on His exclusive web class tomorrow, Thursday 28th of March. You register now. There's a link on there but if you comment in the comments done when you've registered. I've got some goodies and different things that I could do as a bit of an incentive. So you let us know when you're done and then somebody will win some stuff and we'll give you some strategies to help you go make some money and then Brad can hopefully teach you how to keep it perfect.

Marriage, right? Get the goodies, go make a bunch. I'll keep it. I'll tell you how to keep it. It'll be magical.

Yeah. So we've got some goodies to help you make money. Brad has certainly got the, the magic to help you keep the money. But you need to pay attention and this thing's coming up fast. Right. You must be super excited. I know you've put so much energy into this. I can't wait to see what you deliver.

And Danny, that's why I was so excited to talk to you is you have you speak to the exact people this was tailored for you do something that I can't do. Like I have to hire people to help me know how to make money. Like my skill set is on the other side. So I appreciate you and pulling these people together and helping them get to this point. And like I said, it's peanut butter and jelly to say great, you're following Danny, you're following guys like Russell. You're following on the make money side. This is a perfect hand in glove to then say great, let's, let's keep it and grow it so that you know the entrepreneurial journey is hard enough. Let's not let the IRS screwed up, let's not attorneys screwed up. Let's not markets and inflation and all that stuff. That's scary. Let's not. That doesn't need to make it any more difficult. We are going to solve all that so that you can just keep focusing on growing your business and impacting as many lives as possible.

And look, people are commenting. Did you say don't Terror saying done. I know Rex is in the chat as well. It's kind of this triangulation going on. You've got to have the mindset right, you've got to have the technology right. But you could have all of that going on, go out there and make a big bunch of money. If you don't have these core skills, there's a good chance you're going to learn the hardware and, and you clearly Brad, you Took the hardware in some respects, so these guys don't have to. Right. You put a lot of time and effort and. And money of your own in, in developing this, holding this over the years. Is there a secret insight behind the scenes of one thing that folks might just pick up from the webinar if they join without giving it all away before we wrap up?

Yeah, there'll be a concept. So the biggest pain point I think people have is around taxes, right? They're like, why is this so complex? Why don't I understand it? Well, the reason you understand is you don't speak accountant, and accountants don't speak English, and so you guys can't communicate. So there's going to be one part in there where I finally break down so simply exactly what has to be done and why you're not able to get the tax savings. And then there's going to be a couple of bonuses that are included for all attendees that come in of a couple of resources to where the on, like, my goal is that this time is worth it. Like, the webinar is free, and I want it to, but it's not free because they're going to spend time. And so the tools that we put together, it's five steps to save five figures in taxes. It really is that simple. There's 1, 2, 3, 4, five steps clearly followed. Five figures in tax savings will be part of that webinar, and there'll be some giveaways around that. And so that I make sure that your time is valued whether or not you're a good fit to actually work with us. Because obviously all webinars sell things, or else what's the point? But it'll be valuable for everybody that comes in because they'll finally have clarity around something that's eluded them forever, and they'll see just how simple and empowering it can be to learn these principles.

Amazing. And. And the transparency. Excellent. You know, you've been doing this for a long time. You've helped so many people. And look, do people want to pay him? I don't know. If you wake up in the morning going, hey, I can't wait to pay more tax, or be confused with the accountant especially, it's just the same as, you know, I. I can't wait to be confused building all of this technical stuff. You get the expert, you get the mentor, you get the guidance, you get it done, and then you move forward. Dude, we said 20 minutes. We've been on double that. I appreciate you so much. Your time. We've had, we've had a lot of fun. Let us know in the comments if you've had a lot of fun and if you're watching on the replay, we appreciate you. Don't forget there is a deadline for the webinar. Brad, been amazing. Any final words to wrap this up before we go?

Danny, I just want to say thank you to you to put me in front of your audience. Like I said, you've worked hard to add value to these people enough that they come on, they trust you. I don't take that lightly. So it's going to be an amazing time tomorrow. If you miss it, Danny, you're going to send it the replay so it's not lost forever. We will do this over time. We'll do it again with Danny. I'm conf. I'm not confident it's gonna be successful but I just want to say thanks to you because I don't take it lightly that these are your people, this is your tribe, this is. This is your reputation. We're going to take that seriously and we're going to have a loads of fun tomorrow. So can't wait to see everybody there.

Gonna be amazing. Rex says thank you. Tera says thank you. Digi says thank you. There's people on YouTube as well and in some of the groups. I've got lots and lots of comments in in the stream yard as well. We'll go back and check them if you. We've missed you. Apologies, but don't miss the webinar. Don't miss Brad. Keep your eyes out, buddy. Amazing. Thank you so much for everything and we'll see you tomorrow. All the details are below but for now we're out of here. We're gone. Thanks so much.