Danny Walsh says the first step in building a product is talking to potential customers before you build anything. You need to find people interested in what you're making. Skip this conversation step and you'll get stuck.
The key to gate 1 is conversation. So even if you don't even have a product yet, you're just going to go fishing for friends, like-minded friends who like the stuff that you're going to sell. You know what you're going to sell in the future if you're building it, and that's behind gate number 4. Conversation is behind gate number 1. You've still got to use that to get through gate number 1. So you can't possibly be creating your products until you've had some conversation. So you need to do this. This is the reason why it's not popped off yet, because you're still trying to build that thing over there and you've not even passed like gate 1.
