How A Fishbowl Funnel Made Us $14k in Six Hours | Click Funnels Tutorial

Hey, it's Danny Walsh. And in this video I want to show you how we use a simple two step funnel to generate extra traffic at various points throughout the year. And this is our E Comm store. We sell fishing tackle. It's built on Shopify. There's thousands of products. We've done this for years. And this is something that is in a very competitive niche. So it's very, very competitive. So this is specialist fishing tackle for guys who go out there catching big carp, right? And a carp is very sought after fish and some of these fish have got names and people pursue these. This is the hobby, right? So we sell this stuff, but there's only about 300,000 people in the whole of the UK who actually fish for these things. And the market is saturated and there's a lot of people discounting. So it's very, very difficult to sell these products and main margin, right? So you might be thinking, oh man, I don't have a Shopify store. It's not about the product, right? So even if you're doing affiliate marketing or you've got your own book or whatever it is, you're selling your own course this thing's going to work for you. It's just that the end point for what we are trying to achieve is to send people to this store and get sales without spending money on ads, right? Which is like kind of exciting, right? Because if I spend money on ads, because the nature of this industry is it's so competitive that in reality, if Google Shopping picks up these, these hooks which retail for £5.99 and it charges me £10 for that sale, for the luxury of selling it, I've got to keep that customer for a very long time in order to sort of settle the, the books, if you would, right? Because If I pay £10 to sell something that's £5.99, then I'm £16 in the hall before I've even shipped it, right? So Google shopping for small items with a small margin, with the competitiveness of the market can be detrimental, right? And yes, we do keep the customer for a very long time and we've got things in place to do that. But this thing 149.99, you're happy to spend a tenor to sell it, right? So you've got to kind of think how can you generate traffic to your website that doesn't always depend on ads. So what we do is a more modern VERS version of the, the fishbowl funnel, right? And, and you guys, you, you've been into a store or you've been into some garage or whatever it is. And on the counter, on the, on the, on the worktop there, they've got this fishbowl, right? And they say, fill in your details on the piece of paper, put your name and your email, your phone number, throw that into the fishbowl. And every month we're gonna draw a name out and they're gonna win some stuff. And people naturally enjoy taking part in, in these kind of giveaways, right, These kind of competitions. And if you give somebody a crazy prize, they'll give you the details. So then you can remarket to these guys with emails and texts or, or on Facebook or whatever details you capture, right? So it's an easy way to get a customer to give you their details or get somebody who's, who's never shopped with you before to give you the details. Because everybody loves a prize, right? You love a prize, right? If I could, if I said now, hey, there's a chance to win a full year subscription to ClickFunnels just by sharing this video. You're probably going to share the video. Does that sort of make sense? You know, maybe we could do that, I don't know. But definitely we're not doing that right now. But you can see the power in that, right? So these fish balls are super, super easy, cheap ways to get people to give you the details. And that means you can remarket to your customer and you can sell them all of the 5.99 items you want because you're not having to spend 10 pound every time you sell some on, especially if you're in a super competitive market. So you need to be able to get traffic. And what we do is we have a bunch of simple funnels that we use to get people to give us the details and drive sales to the store. The end goal of this, right, because the funnel only moves somebody from A to B and that's from like ads to your bank account, right? So from the first point that they see, it's the point that they give you money and then kind of keep doing that for as long as you can and retain that customer. There's a lot of stuff that goes in on this, so I'm only going to scratch the surface. But look, we've got a Shopify store. We sell stuff, we realize that it's super competitive. The ads sell, these items cost a fortune. And unless you're very good at retaining the customer, you can quite quickly find yourself in the like a, in the Red, right? You don't want to be in the red. So very important that you have other methods. And the fishbowl method is one thing that will work for any business. And you see this stuff all the time. Text this number to win. They put this on, you know, in the ad breaks between, you know, various shows. You can get shows on TV that are just dedicated to, you know, you. You text a number or you dial a number and you vote for people and all that kind of stuff, they're catching your details, right? So every time you take part in these things and you think you've got a chance of winning or. Or whatever it is, you're giving your details and guaranteed you'll get other marketing material, right? So this is super powerful. But on the Internet, we can't put a fish ball on the counter. We have to build a funnel. And you'd be thinking, oh, man, I don't know anything about these funnels. It's dead simple, right? This is our Halloween version of the fishbowl, and we do a Fishmas, like Christmas, but Fishmas, we do a Black Friday. We do stuff in spring. We do stuff in summer. We do all sorts of stuff that involves this. This exact process. So don't hang on the product, right? You don't need to be selling fishing tackle. It doesn't need to be Halloween. It's not the product, it's the process, right? Does that kind of make sense? It's the process that you need to understand. And you can plug in any product. So if you could plug into any product, into this and. And, you know, you could go out there and. And get leads and ultimately make money, it's got to be worth, like five more minutes of your time, right? So I. I just want to kind of skip over some of this stuff. But if you don't understand click funnels, and you don't understand funnels, and this is just like a website builder. It's called ClickFunnels. If you've never seen this before, there's links down below. You can. You can get a trial. You can check this out. You can click a thing and it'll actually give you this funnel, and it'll drop it straight into your ClickFunnels account. This is ClickFunnels classic. There's a new version that's just come out as well. And because I've already run this last year, I didn't see the point of trying to recreate it. We just. It works, right? So I'm doing this in classic, but you could build this out in. In two, right? Does that kind of make sense? So this is our Halloween funnel and we're about a week away from Halloween at this point, right? When I'm recording this video, we're about a week away. So the Beast has just been released, right? And already we're starting to see people opting in, right? And you can see that this is just like from the last few days, you can see there that 66%, the people who see the page are putting their details in. And we'll take this back because we did mention this to our sort of Facebook group, a small Facebook group that we've got some. With some fishermen in it. We've mentioned this to them a while back. So you can see there we've got 147 people who are already in this thing, right? So they've already signed up. And this week leading up to Halloween is the week when we kind of push this, right? So these numbers will go up. Last year, I think we had, you know, like 400 people lined up to. To get involved in what we was doing, right? But you can see there's two pages. This is it, two web pages. And last year this generated about £14,000 in sales on Halloween. And this is fishing. It's cold outside and, you know, people don't go fishing in the cold and the fish don't feed as much in the cold. It's Halloween. So, you know, you've got to do stuff with the kids and, you know, you got to get sweets and candy and all of this stuff and. And people knocking on your door. We still managed to achieve those sales. Even though everybody was kind of in Halloween mode and kids were knocking the door and trick or treat and all of that stuff, we still managed to do that. And we know that one of our competitors who, you know, just has a website, we was talking to one of the sales reps who sells us, you know, the things that we put on the website. And. And this guy apparently had made 17 pounds in the whole of the day, Halloween. So one of our competitors made 17 pounds. We did about 14 grand. So there's definite impact that these two pages had, but you've got to kind of understand them. Right, so what I'm going to do is show you the first page. And this is what people see different on mobile. It's obviously narrower, but you can see on this page straight away, it's Halloween themed. There's a moon in the background, we've got a logo at the top, we've got this hook. But you can also see the video, right? And you see it's a cart global exclusive. We just use stock footage to make this thing. We didn't like hire a film crew. Unfortunate that I'm able to use things like Adobe Suite and software and things like that. Premiere. And I was managed to put this together myself in a couple of hours because it's all stock footage. But what we did, if you watch the little. The tv, you can see there that there's the like scary effect. And I tried to make this as scary as possible. We had the logo appearing in blood. That was quite complicated. We had to get somebody to help with that. But what we did this last year and it made a big bunch of money, definitely paid for itself. We didn't spend a big bunch of money on ads or anything like that either, which is the whole point. So we made quite a bit of money. Remember, there's a margin in physical products, but because we could keep the ads out of the equation and we didn't spend a big bunch of money on production, we were able to make some money and actually retain some. Right. Sometimes you do this kind of stuff, you spend loads of money on ads and you don't actually make any money at the end. So this is super cool. But look, that is. Is me and I went into the like a dark room in the house and I put this mask on and it lights up. And what I did is just stood there on the camera for five minutes moving my head and sort of looking up and down. And then I recorded a little voiceover and I put this on, you know, overlay this and I mixed the video down and I created this video. Now you're thinking, oh, my God, I can't make these videos. You don't need the video. It's just that I'm like crazy and I love this stuff and we wanted to do something super fun and make this the biggest impact possible, right? But the process is same. You just put a picture of like a big Christmas hamper on here with all food and. And all sorts of like wine and things that somebody could win if they enter the details. And just a box that says put your name and email. They will put their name and email because they'll want to win that thing, right? So this is a crazy competition, right? This is a Chance to win £1,297 in carp fishing prizes. You can take part in our free Cardi Halloween competitions as well. Which means even if they don't spend money, still going to get the details, which is super important, right? You're going to get access to our exclusive live sale on Halloween night, where we're actually going to go live on Facebook and sell a bunch of stuff. There's a carpy pumpkin competition for the kids, Cartails from the Crypt. You see what we did there, right? We're trying to think of all this cool stuff that we could give them and you can see, like, how you stack things up to make a good offer. You know, if you love Halloween and you love fishing, what is the chance that you want to play this game, right? It's a big chance, right? I'm going to show you some of that and I'm a bit reluctant to show you some of the stuff, but this is like stacking value on value on value. You've got to be able to do this. But the principles are the same. Like I said, if you've just got. You see the click law to sign up. If you've just got one product, you just want to offer a simple prize. The principles will still work. You don't need the. The crazy movie and all the rest of it. But you'll notice, like I said, it's not about the products, it's about the process, right? So everything we're doing this page is instructing people, right? You may have seen a post or a blog that I did recently called Boy with a Fish. This is super relevant, right? Quite a while ago, many years ago, we were writing funding and we wanted funding for a youth project and we did this business plan and it failed and it didn't work. And we got this consultant to look at it and he said, the only thing that I could remember about that whole document is a boy with a fish. We took kids fishing, obviously the fishing link. And there was a kid in there who caught his first fish and he said there was nothing in there that actually said what you're going to do, how you're going to do it, right? And that stuck with me for many, many years. And you've got to think, what are you doing in your funnel, right? So this funnel straight away is telling people what it is that they're going to get, right? It's asking them to register before they've even watched the video. You saw the thing flash up in the video register. Now, there's a thing here that says, turn on your sound, Watch this video before it's too late. Right? So straight away we're saying, hey, you could win all this stuff, but there's only a limited time to do it. And the only way you can do it is to register. So they've got two choices at this point, right? And that if you just copied that text and changed it to your prizes, and maybe it could be $90 of stuff or, you know, $100 of stuff or 300 pounds of stuff. Wherever you live in the world, currency doesn't matter. It's the principles, the process. So we've got the logo, it looks cool. We've got the moon, we've got the dark background. We made a video explaining what it is that people are going to get and how they get it. Does that make sense? The rest of the stuff on this page is repeating the same thing and it's kind of getting rid of the, like, worries and, and objections, right? So all we want people to do is to give us their details and take part in this fun stuff and we will give away these prizes if they do what it is that we want them to do. Right? If they don't do what we want them to do, they can't play. Does that kind of make sense? So this is a super powerful way of exciting people, getting their details, because 69 or whatever it is. See this, watch this. They think, oh, man, I want to win these prizes. They click the button and they put the name, the email, the phone number, the chick, check the box and they sign up, right? And when they do that, we capture the name, the email, phone number, they sign up and we send them to another page, right? I'm going to show you that in a second. And look, this is how it works, right? So we put some creative words on here. This Halloween, as darkness falls, carp anglers across the UK will be in for a car global treat. Spooky games, prizes, competitions, live shows throughout the evening, chance to win these prizes and more. All you need to do is register on this page, follow the instructions, next page, and then set a reminder for 4pm Halloween night. Don't miss it, don't be late. So straight away we're kind of telling people what we want to do and then all we've done is copied and pasted this entire section, made a little graphic in Photoshop how it works. That's not a native font. We put the little pumpkin on there, but you look, you can get these things on Fiverr or you can figure it out yourself, right? There's free training on how to do Photoshop. I've done all that stuff for you if you want to learn this yourself. You know, it takes five minutes, but we're just repeating this little section and then the button. So again, they press the button, it opens the thing, you put your details in, right? So how it works, it tells people what to do. Register now. There's a thing and we put a hashtag. We made a hashtag copy Halloween. We just made another thing. This is Register now. It just keeps people moving because they're listening to the video at this point and when they start to scroll, the video is going to be talking. Now I can actually make the video stick to the left hand side of the right hand side. Maybe I'll do that. Who cares? It's, it's getting people in. We're gonna start pushing it this week. We need about four or five hundred people to make this work. It's gonna be amazing. And you get all those details, right? And even if these people registered last year, they're updating the details for you, so they might have a new number or a new email and you're kind of keeping it current, right? So look what you're going to get. Register now. Who's it for? So it's UK Carp anglers, right? If you're into golf, the chances are that winning a fishing rod might not be for you, right? So we want to make sure that only the people who we actually want, who we, we've got a service and a product for, sign up to this thing. I don't want you to sign up now. Just like don't go to this thing and sign up because you don't like carp fishing or you're not in the UK and you just ruin my stats, right? So make sure you tell people who it's for, who it's not for. The thing again. The button again. Does it cost any money? And we kind of, we lay it out, right? So some of the competitions are free and all you need to do is register. Then we've got deals and live shows and prizes and things you can do by making audits, right? So if you, if you order some stuff, there's other prizes and that might give you some food for thought of where we're kind of going with this. You can win prizes just by watching the live streams as well. But you've got to register now for full info. So it kind of leaves an open loop. It's like, oh man, I just need to know how this thing works fully. Click the button, the register, right? You see where we're going? So all this process is pushing them towards signing up. If they don't, if they come to this page and think, you know, that's a nice video that, that's a nice boy with a fish. It does nothing for you as a business, right? So you need to make sure that people are following the instructions. And then we put a timer on there. Just start a shot. You can might just be able to see the green thing at the bottom. That's the help button. We help our people. We've put the disclaimers and stuff at the bottom. We make sure that people know that the, you know, this is not a scam, right? So we don't want people coming on here and thinking, yeah, well, it sounds great, but am I going to start getting, you know, timeshare in my email or some crap that I don't want? This is like, we want to make sure that they know who we are. And the videos, personal and all the rest of the stuff that kind of gives people confidence that this is not a scam, right? Or some crazy thing. And because we've started this off with our own members and, you know, you might be thinking, oh, but I don't have any members. It's like, don't worry about that. You know, you only need your friends to start this off, right? You only need a small group of two or three people. You can start this off yourself. I kind of allude to how we do that in. In a second. There's something, like, really exciting that I'm going to show you. But look, the, the principles, the process is simple. What we're doing is giving people a fishbowl. So we're saying, hey, if you put your details in here, there's a chance that you're not going to win some, like, crappy prize, that whatever this thing is, you're gonna win or potentially win your share of all of this stuff, right? And then there's these lives and these other things and pumpkin competitions and more, and people love this stuff, right? So we've gone to town on this. But even if you just have something that's half decent, right, because clearly the fishbowl was full. That's. That's money, right? They're leads. That. That's leads in there. They're money. That's. They're people who want to. They've all spent money with you already, so that's. That's a great result. But they've managed to do that with some crappy prize. I don't like doing crappy prizes. Right below. It's dead simple. You could build a page like that, right? You can build that in clickfunnels or you can click the thing below and it'll drop it straight into your account. Obviously don't use my images. This is the thing with funnel templates. By the time you've taken all of my stuff out and replaced it with your own, you like, you need to do the Photoshop and all the rest of it, right? So you could build this. All it is is the same section just designed and copied and the words are changed, right? So you try and make things easy for yourself. But we've got an opt in page. People can press the button, they know what to do. But the process is the important thing because you've got to make sure that you clear turn on the sound, watch this video, listen to the instructions, make the decision, you're either doing it or you're not. If you are, you press the button. If you're not. And we kind of all think, we say things like, well, if you do miss out, you're gonna be the guy looking through the window who's like really gutted on, on Halloween. And you see people winning these prizes, so you know, what's the, what would you rather be doing? And, and people are like, oh yeah, it's worth a shot because there's free ways to play as well. So we're not putting a thing on here saying if you buy this expensive thing, we're going to enter you into a draw. We're saying, hey, this is for everybody. And if you love Halloween and you love carp fishing and people have never seen anything like this, right? Have you seen anything like this? It's like that people have never seen this stuff. So that's why like 70 of people are joining the page. And you need to kind of think the more that you lay this stuff on and this, this is fun. I have loads of fun doing this stuff. You don't need to be boring in your business. But look, on Halloween, my website is boring. What am I going to do? Put some bats at the top, make it black and red, put a big coupon on there for 30 off. He's still going to be at the mercy of Google. And if, even if you're spending 3, 4, 500 a day on Google, you still might only make a couple of grand, right? And because of those costs are insane. And the competitors are clicking your ads and it just doesn't make sense, especially at a time of year in a seasonal business when people are not spending. So we do stuff like this and I don't know if you, if you're impressed by this thing, leave me a comment and subscribe. And all the rest of the Stuff. But look, that's the first bit, right? The magic happens once they opt in, right? And what we do is we have an instructions page, right? So we have, we have an instructions page. And on the instructions page, this is where we've got really, really creative, you guys, right? So look, this is what they have to do. They watch the second video and get ready to play, right? So we're styling this as a game. So we've got on here a follow up video from the first video, which was still kind of cool, right? So now we're going through the woods and there's the zombie monster. Sorry if we've scared your kids. We kind of layered this on again and it's got the audio that goes with it if that's gonna play. And it's got this, the spooky sound effect. And then I pop up again in the mask, which was like hot and uncomfortable, just moving my head around. And then we did the audio, overlayed it again. Two short videos below. You don't have to do crazy videos. A video always helps, right? A video always helps. But in this video, I'm very, very careful to make sure that I give them instructions on what to do and how this thing works. Because you forget the product, right? It's like the process. People will, you know, forget or they don't know what to do or it's confusing. So if you are very, very clear, can you see how clear we've been? It's like, win this stuff. Watch this video. Even told them to turn on the sound in the video. He's like, press the button, press the button, press the button. Throughout the video, every single box going down the page had the button. It's like the only thing they could do is either press the button or leave, right? And some people are unfortunately did not wise to this stuff. They don't understand about scroll. They don't know what scrolling means, right? People don't speak the computer language that you might speak, right? So you've really got to be careful and break this down. And what you've got to do is make sure that there's no margin for people to say, hey, but I registered this thing and you didn't send me the free stuff you promised me. And you're like, but we didn't promise any free stuff. And. And these guys are like, yes you did on that page. And somebody you've put something and it's confusing and you're like, oh, crap, now we have to send this guy some stuff because he got confused. So Very, very clear, very, very concise instructions taking them on the journey. And what I'm going to show you now might blow your mind. Right, I'm going to be real quick. So what they've got to do is watch the video again and scroll down, see what you could win this Halloween, right, so the first thing is new for 2022, right? There's lots of twists and turns along the carpet Halloween journey this year. Keep an eye on your email, right, so this week we're going to be emailing and building them up to Halloween. We're getting this lighting properly launched now, so everybody's going to join. We don't want our competitors copying so we keep it low key. And then on the, on the, on the week leading up to Halloween, we go hard on this thing, right? Like I said, don't red, don't register. I'm going to show you the page how it works. So what you've got to do is like we're already pre framing this, that there's even more stuff than we told them and it's like, oh. So what they've got to do is follow the steps. The video tells them to follow the steps. The thing says scroll down before it's too late, like follow the steps. So can you see now the process isn't he opt in and then some complicated stuff and I don't understand it and then it just ends. This is step by step what to do and what we want them to do. A funnel has to give people direction, otherwise they stop moving. If they stop moving, you don't get paid, right? So this is going to be fun, it's going to be amazing. And scroll down, right? So the first thing I'm going to do is step one is give them a savings called for now, right? Because I want these folks to go to my shop and spend some money. But I don't want them just to wait till Halloween. I want to give them a call now, right? So I'm gonna give these guys a chord straight away and they're gonna get a massive 20 off. But they can only use that once even if they were not thinking about buying anything, you know, this side of spring next year. That is a. Oh my gosh, that's like 20. That's insane. I'm gonna get a bargain here and I'll use it next year. So even though people are not generally buying fishing tackle, that straight away is now they've got something that they can use now, right? Then I'm giving them one for Halloween, right, that only Works on Halloween. So straight away now they know if they have a good experience like two weeks before or a week before or even days before, and they buy some stuff and they get it delivered super fast. What do you think is going to happen on Halloween? Right? They've got the coupon in the hand and the rushing back to the store. And you see now that this didn't actually land on any products to buy. This is just like telling them what we want them to do on Halloween. And before they even get there, we're giving them a way to serve, right? This is where it gets a bit crazy, you guys, right? And I'm like really reluctant to show you this stuff, so I'll be quick. This is the crux of it, all, right? We give them a crazy competition to play, right? This is the main game, right? So you've got to order at least one item from the website between 4:30 and midnight on Halloween. First person to make an order. Can you see how crazy this is? They're going to win fifty dollars to spend a fifty pound spend. The order received closest to these hours, 5, 6, 7, 8, 9, 10, 11 and midnight wins twenty pound spend. Other prizes being awarded too. If you find some balls like a Halloween skeleton hidden in your order, you're gonna win some stuff. If you find the skull, you win £100. Angler who makes the most orders, regardless of the value wins a big Halloween box. If you spend the most, you win some fishing stuff that's really expensive. Every order gets some raffle entries to our Fishmas Mega raffle, which keeps them buying all the way through to the end of the year. Every order gets free extras and stickers and more in the parcel. Every order is going to get entered into a bonus Halloween draw and 10 random orders going to include hidden prizes worth 20 pounds. Would you sign up to that? That's like there's over £1,297 in prizes bonus to be claimed. And all you need to be doing is ready with your basket loaded at 4:30 with your discount applied, right? How many people are going to be sat there at 4:30 and 5:00 clock and 6:00 clock and 7:00 clock and 9:00 clock and 10:00 clock because they want to win that stuff and they want the bargains. And what we've done is said like, hey, you must order between 4:30 and midnight. Don't be late. And these are other prizes you can unlock. And we show the prizes. If you don't even know what to buy we're gonna do a horror bucket and we're gonna put the stuff in there for you. You've got to share this with your friends. Step five, step six. And this is where some of you guys might have seen the profile picture thing, right? There's a chance to win if you just copy and paste this picture from this page, which you've got the website on it, and you paste that on your profile picture. And we've got about 100 people who've got the profile picture set to this, which means we don't have to spend money on ads because all of the friends are like, what's this copy Halloween thing? And they go through the funnel and they get all this stuff and they're super excited and they change the profile picture. Right? Now you might not have prizes. You might not have a big bunch of stuff that you can give away. You might not have a shop where they can keep buying. So you don't have the capacity to run something like that. If you've got the capacity, that's great. If not, it could be like, hey, order something over the weekend between Friday and Monday, Black Friday. And we're going to enter into this super draw. Every order is going to include some stickers, right? You can have some stickers done, right? Or every order is going to include a thing or the first order or the order on the hour, or, you know, if you buy my. Any one of these affiliate things, the person to buy any one of these affiliate things at 6pm is going to get this thing. Anyone who buys any one of these affiliate things at 7pm the first person to do that is going to get these things, right? And people go crazy for this stuff. So if you've got them changing your profile picture and making pumpkins to show off in your Facebook group, and if they decorate the house and they put the pictures up, that you're going to win prizes and fishing photos and we're going to do some crazy tales which are going to sell stuff as well. And there's going to be a live thing and then there's links to funnels for downloads and more. I'm going to show you this, you guys, because this, again, simple thing. Ebook download, the Autumn Fishing Checklist. There's a picture of me with a big fish. You put your email and. And they're off in another direction, right? So nothing ever sort of stands still. And we want people to keep moving. So the whole point of everything we've done on this page told these guys, look, there's a card for now go use it and introduces them to the shop. There are. And this thing's just gone crazy. There's a code for Halloween. You need to use that. Halloween, if you make orders and you order on the time or if you meet, if you sort of win any of these little games, there's a chance you could win even more stuff. And people, last year, they were there and they bought on every single hour, right? Same people bought on every single hour. And you might be thinking, oh, but you need 500 people to do this on the actual night. You probably find that you've got 50 to 100 people, right? There's 50 to 100 people taking part in this. And the amount of repeat customers is insane. So you can make, like I said with this, like 14 grand when one of our competitors made 17 pounds, because we layered this stuff on. And look, not every prize might not. It might not be claimed or, you know, you might not have to give all of this stuff away. And you've got to be careful, right? You've got to make sure that, you know, if you do these things, if somebody claims this and somebody actually wins this, you've got to give them the prize. You can't be conning people and getting all the details because when you email them next time, you want to be like, hey, and this is the list of winners and we're going to do something same on Black Friday, right? So we went crazy with this. But it's. It's the principles and the process that I'm teaching you. Not go and do a Halloween thing and open a fishing store, right? To be fair, the margins in the fishing stuff are ridiculously low. And, you know, it's. It's not. Not somewhere that you want to be. What you want to be thinking about is how can you get people to follow a process after they've opted in, right? And if you do run a store, you want to be sending people to that store and you want to be giving them savings that they can only unlock by following your process, right? So if, if they didn't opt in, they wouldn't have got this stuff. So you've got their details and you've swapped a big bunch of money. But if they're coming, you know, they basically buy something. That money that you've swapped for this in terms of savings and discounts and things that you've given away are going to give these guys an awesome experience and then they're going to come back. And the repeat customer rate in our store is about 60% and some of our customers. The average lifetime value of some of our customers is off the charts, right? So what you need to be thinking about in your business is how do you get people moving from A to B, right? This is like really elaborate and lots of ideas and you know, you might use some of this stuff. You want people to share this, right? You want people to advertise this for you. You want people to submit pictures and entries and get involved. You want people to be talking about you. You want people to be there with the credit card or the PayPal ready at 4:30 on Halloween midnight, this turns into a pumpkin. Do you see what, see how powerful that is? So if we just ran this all year long, it'd be like boring, right? People won't be doing this after, after two weeks, but because it's once a year. And then we transition to Black Friday, then we transition to a thing called 30 days of fishmas where we go live every single day in December, which is like insanity. And we've done that consistently for years, right? So we always have a month monthly seasonal promotion that is cooler than anybody else's, right? If you make this even 1% cooler than what you've got now, people are gonna love it, right? And if you make this as crazy as what we've done, and I don't know what you're thinking, you leave this in the comments down below. We've shown you some secrets here, right? And you might not be able to deliver all this stuff, but you can definitely maybe have a coupon or you can definitely maybe have, you know, three free downloads. You could definitely give them something of value here, and you've got them on the mailing list, you're going to send them emails. Maybe you can't do the game, maybe you can't do the live. Maybe you know that you can't do a horror bucket because you don't have enough stuff, whatever it is. But they can be changing the profile picture and this could be for like a course launch or an affiliate thing or whatever you want. But the whole point of what I'm trying to say is forget my product and my thing and forget Halloween and all the rest of it. It's like this is a process that's moving people from seeing you, getting excited, following the instructions, giving you the details, doing what you want them to do, and then staying with you as a customer, right? If you waste a big bunch of time and energy and people never shop with you again, that's like the, that's, that's a disaster, right? So what you want to be doing is making sure that the next promotion follows in on the back of this, or they change the profile picture again to something else that keeps you moving for another month and deliver on the prizes, right? We've given away like an insane amount of prizes, thousands, hundreds of thousands, and she's probably into six figures, but it was some crazy amount of money that we've given away in prizes. But here's the trick, right? If you work with suppliers, the suppliers will provide the prizes if they know that they're going to get a big order, right? So if you go like, hey, we're going to order £5,000 worth of your stuff on Halloween when nobody else is buying this stuff, but we need a prize, you'll be surprised like just how many people give you stuff. If it's affiliates and it's, you know, you, bonuses and things like that, you don't even have to touch this stuff. Obviously, if you're doing affiliate marketing with this kind of method, you are quids in, right? But look, not everybody's going to change the profile picture. You do, you know, you do have to have a little bit of excitement to get people to do that, right? And because this is Halloween, it's almost like they're putting the mask on and then they've got to order. Because who doesn't want to find the skull? Who doesn't want to win the money? Who doesn't want to be first? People want to be first. Anglers are competitive, right? These guys are super competitive and, and they want to be first. They want to catch the biggest fish, they want to win. So if you kind of mix that up a little bit into your funnels and you really lay on the incentive, you know, not only have you got a bunch of folks running around with your profile picture, you know that they're going to spend money on the evening. They all kind of want to beat each other to get the, the prizes. They all want to take part and they want to have the best pumpkin and more, and your group's going to be lit up like a pumpkin and it's going to have pulse in there and everything's going crazy and your competitors are going to be thinking like, holy crap, how do you do this? I think I've just told were competitors exactly how we do this. But look, two pages built in clickfunnels that are thought out, right? You could build these on WordPress. You build these, whatever you want. I wouldn't recommend it personally. I'll just use this and click the Link and drop this into your account and then chop it all out and put your stuff in. Think about a video. Think about, like, what would you ask people to do? But all you're doing is saying, hey, put your details in and on certain day you're gonna win this stuff or, you know, somebody's got a chance of winning or there's all these things going on. You can make this as simple or as complicated as you want, but you've just followed the process. You're saying, turn on the sound, watch this video, put your details in, follow the instructions. The instructions can lead people wherever you want to in a physical event, to a Shopify store, to a conference, to training, to your next course, to your book, to cosmetics, to any Shopify store, to ebay, to, I don't know, whatever you do, right? But people love a challenge, people love prizes, people love fun stuff. And the old fishbowl can actually be made more modern and you give it this twist and you do something super exciting with it. And the principles that you sort of see there with the old pen and paper can be applied to any business. It's just up to you how far you go with this stuff, right? And, and we kind of do this and we know how to do this. And look, you know, I'm here to help people. If you need some help, you can reach out to us. And like I said, the funnels down below, hopefully that videos sort of shed some light on how to change the profiles and get people to sort of follow you. But look, you've got to deliver what you say. You've got to be able to do what you, what you say. There's no point me saying, hey, win all this stuff. And then on Halloween we've made loads of sales and nothing happens and people don't win and they don't get the goodies in the order. So we've got systems and processes in place in Shopify, in clickfunnels that make sure we always deliver this stuff. And you may have seen on the actual website that we've got like the most amazing reviews, right? And we've got, we're rated one of, I think fifth out of all of the fishing shops on Trust Pilot, which is. Is one of the standards of sort of like reviews and things. We've got like nearly four and a half thousand reviews and most move five stars, right? So we consistently deliver what we say we're going to do. If you're going to set up some crap and some scam or something that's not quite Ready yet? Don't bother, do it properly, right? So make sure we can deliver the prize. Make sure you've got the products in stock, make sure that you, your process is flawless. There's when you people gonna go on your website, you don't want them landing on there and thinking oh this doesn't make sense and leaving. You want people to land on there and immediately be like drawn in, right? You've gotta, you've got to understand what it is, what you want them to do. Excite them with video, give them the mechanism to, to get into your system and once they're in there, clear, concise instructions that show them what it is that you want them to do. And if you want them to change the profile picture, if it's cool enough, they'll do it, right? And there's a hundred pound voucher. It's like somebody's gonna win under a pound and you leave it in situ till 11.59pm on Halloween to be in with a chance. And what we're going to do is draw some people out on the live stream that we do, which means that everybody's captive audience on the live to see if they've once some stuff, see if the name's been called out. We call out some names because they're all in the chat and they've all got the same profile picture. And then we do another offer. You sort of see how the funnel then takes them from the. Where they are watching this page on Halloween, they don't come to this page, they go to the shop, they watch the live streams, they interact in the group, they post the pictures. We literally use social media then as the platform for all of this cool stuff to happen and then everybody can see it. So on Halloween what we'd actually do is just take the link to, to this website and we just put it all over that stuff as well. If you want to take part and still chance register now. But you've only got till midnight and we get a little influx of new people who didn't even know about this and, and everybody's going crazy and they've all got this profile picture and there's, there's live streams and more. So we kind of go crazy to maximize the, the impact of this on Halloween. But look, when I say we go crazy, I'm like playing with the kids and I do three short lives in the evening quickly off my phone, we're in costume or whatever we're doing anyway and the house is all decorated. So in between handing out sweets to the Local kids from the neighborhood and sorting out our kids. I just quickly, you know, stand near the, the, the props that we've got on the, on the house. Anyway, the Halloween stuff got in the house. Quick, live, engage with these folks, pick a winner and keep the thing moving. Right? So I've gone crazy with this. You can think, you know, in the box, out of the box, but the principles are the same. You give them instructions, you get them excited, you tell them to opt in, then you give them more instructions. And look, this thing could happen immediately. This thing could be evergreen. You could have this rolling every single week. You can do this every Sunday. It doesn't have to be Halloween. It's the process and the understanding that you can create two simple pages, but you've got to make sure there's an entry point, an exit point, and people know what they're doing and everything is geared up to move them along that process. Right. Does that kind of make sense? It's not a dead end because once you've got them into Shopify and then the retargeting and all of that stuff's going on as well, you potentially, this could generate your customers for life. And that's what you want, especially in, you know, big financial issues around the world and all supply problems and all this stuff. You want your customers to come back so you can make the most amount of money and you're not having to rely on ads, right? So hopefully this makes sense. Any, any, any questions or anything in, in the comments down below, you find me on social media. You can click the links, you can get the stuff, you can get the trial. We'll do something building this out and clickfunnels too. Let me know what you do with this. Let me know you know how you use this stuff. Stuff, share this, do whatever you need to do. And people can obviously benefit from this approach. But look, I didn't invent this stuff. I just. This is how I've interpreted it and how I've used this. Everything kind of originates from this principle, right? You're getting people's details in return for the potential to win something. But the more genuine that is and the more you actually give and the more that, you know, you go crazy and you show people and people can see that others have won and everyone's excited. What do you think happens the next year or the next time, right? And this thing will just build so soon you can't fit all of the names in your fishbowl, but you can fit them all in your funnel database, right? And if you follow up carefully, people are going to remember you. Definitely. They're going to come again and they're going to take part in everything and if they win a prize, they're going to love you forever. Right? That's something that we've done consistently over and over and over and over again. And this is something that loads of businesses do, big businesses, small business. This is not new, but it's something that you might not considered. So think what can you do with the fishbowl? Click funnels and you know, some stuff that you might want to be able to give away or some promotion that you're doing or you've got to incentivize people, right? So questions, comments, criticisms, anything you want. Down below, it's Danny Walsh. I'll see you on the next video. Thanks so much for watching. And please, please, please, please don't go and opt into the actual funnel because it's going to ruin my stats. All the stuff's down below and when you install that, that funnel, you will get to see like the video and stuff. Please delete all of that stuff. Use your own content. If you find anybody using my stuff, that's not cool. Don't want to see it. We don't want to see that. But you guys, you can, you can use what I've done for you, right? So hopefully this has helped you. Hopefully we've over delivered on this. Remember to subscribe and like and share and all the rest of it. I'll see you on the next video. From Preston in the uk. It's time to get working on the next thing. Bye bye.