Danny Walsh breaks down a positioning statement framework with three parts: what customers need, what you must prove, and what action they take. A clear statement creates consistent proof you can use across LinkedIn, your website, and everywhere else.
The other thing that I always have, and should have, should have dug this out, but you've seen the training where I do, where I talk about a positioning statement, right? A positioning statement allows you to say, I help people to achieve this goal, and I do this through 3 things: something they must have, something you must prove, and something that they must do. When you have that statement, it's like night and day for you and your business, because that itself is proof. The LinkedIn is proof, the website's proof. You've got 3 pieces of proof that say what you're doing. You talk about it With conviction, you get paired.
