Interview - Danny Walsh Helps Newbs Make Their First $1,000 Online - Episode 1

Hey, everyone, this is Steve Larsen, and you're listening to a very special Sales Funnel Radio.

Welcome to Sales Funnel Radio, where you'll learn marketing strategies to grow your online business using today's best Internet sales funnels. And now, here's your host, Steve Larsen.

All right, everyone. Hey, I'm super excited for this. This is gonna be a treat. And it's very rare. You know, there's a few people I go through and I interview and they don't know much about clickfunnels or the world that I kind of live in. But that's not the case. For this time, we have the. You guys have the special privilege of listening to Mr. Danny Walsh. Thank you so much for joining us.

Hey, thank you, Stephen. Thank you so much for having me on the show.

Hey, I'm really pumped about this. You know, it's funny. So I was interviewing Jen Goodwin. I don't know when that was. It was a couple weeks ago. And after the show, she kept messaging me. She's like, you have got to interview this guy, Danny Walsh.

He's the man.

He's helping with all my stuff. And so I've been really excited for this. But she kept telling me, hey, I use him for building all this stuff. Do you mind telling us a little bit about what you're doing for Jen?

Well, the work that I'm doing with Jen in general is about building a partnership between ourselves so that we can better serve our own audiences. And this is a longer term arrangement, I guess. So in the, in the short term, yes, I'm helping her with click funnels, yes, I'm helping her with some strategy stuff. But that's not to say that she's not already, you know, well advanced in various parts of the Internet. And she does have a lot of clients and she's working on some fantastic projects. So I'm helping and advising on funnel type stuff. But in terms of the partnership, what we've realized is that we have a lot of similarities and by working together and putting some systems in place, we will be able to better serve more people. So that's kind of the angle we're coming at from that piece of work. And it's going well so far. And big thanks and shout to Jen, I guess.

Yeah, she's awesome. Very impressed there. So, I mean, you're kind of a click funnels expert. That's obviously what she said. And that's kind of what you go out and do is to help people with. With clickfunnels itself. How did you get started doing that first of all, because you had said, I mean just previously to this, that you were doing this on WordPress and that's awful for everyone.

Yeah, well, I've been working online since I was 18 and I'm 35 now, so that's quite some time. And one of the first things I ever did online was create a music business.

Oh, cool.

And this was before YouTube and Facebook and the things that we're accustomed to these days. But there was myself and a group of friends and we was into music and underground music in particular in the uk, so lots of bass driven stuff and we wanted to get into raves effectively and go and perform and DJ and rap and do all of this cool stuff that we were into when we were 16, 17 and 18. So at that point, when you're 18, as you know, you kind of have a choice, don't you? Your mum or your family or whoever says get a job and society says get a job. So you tend to find yourself in college or wherever. And I went to college for a week and I left. It wasn't for me. So I'm kind of 18, loving music, loving all these sorts of things, Recognizing that the Internet was, you know, becoming very powerful and it was certainly catching my eye and my interest. And I'd done lots of computer stuff at school, albeit these computers were ancient.

Sure, sure.

The floppy disks and all this kind of stuff. So from this music business we've ended up having a choice. I've had a choice. You can either go on this, this course that the government has provided or you can look to write a business plan. But they never expected anybody to write the business plan. But I saw that as an opportunity when 18 to actually not go on this course and actually do the music. So I was one of the only guys who came back after a few days with a big smile on my face with a business plan. And the lady in what's called the job center, she couldn't believe it. But they put me forward into this scheme where we managed to get three thousand pounds of funding, so four and a thousand dollars worth of funding. And this is me at 18. And we set off on this journey of running this website and doing events and we quite quickly became the number one urban music website. Crazy UK in and people couldn't believe it. And that starting point, and that wasn't even WordPress, that was actually coding this stuff in HTML. And everything was so primitive, it took ages to upload anything. You know, there was no such thing as camera phones. We were pretty much you know, on my own, playing vinyl. Do you know what I mean? So from there and learning WordPress and the DJing kind of evolved into teaching children and young people and that kind of set me on my journey, if you would.

Sure. That's incredible.

That's just the beginning, I guess. Yeah.

You're 18. I mean, I can't believe that. That's amazing. Oh, man. Yeah. I almost got kicked out of high school because I kept selling all these, like, random knickknacks in school. I mean, whatever. It was like little pens and I mean. Yeah, they don't really like that kind of stuff, so.

No, no. And obviously you're not conforming or you're not. No. Parts of the. Of the masses and what they want to, you know, want you to be like, if you're doing something slightly different, they'll try and make you fall back in line. And that's where, I guess entrepreneurs are kind of different.

Yeah, just a little bit. But no. So, I mean, I Talk about pre ClickFunnels days like it's the Dark Ages a little bit. You know what I mean? Like. Well, it makes it so much faster now. I can't even believe it. What kind of. I mean, you've got this business. What's the website again? Just so everyone knows.

Well, I'm on dannywalsh.co.uk.

That'S right. And the biggest thing you do is you go, just help people with clickfunnels issues. What are the kinds of issues that people run into that you see?

Well, this is the. The interesting thing, since I've been doing the. The music days and from there, teaching children and young people how to dj and then from there, working for the council, writing policy. All of these things I've done in my background. The, the problems that people have brought up in terms of promotion, marketing, the need to get people to come to an event, or the need to get people to buy a ticket, or the need to get people to actually take action. Yeah, the problems have been similar all the way up until now, up until this morning when I was speaking to somebody on Skype. And the similar problems just have new solutions and clickfunnels is a new solution to age old problems and literally does take hours and thousands of pounds or thousands of dollars out of the equation. And compared to what we was doing nearly 20 years ago, compared to what you can do now on clickfunnels, it's safe to say that the world has evolved for the better. And some of the problems that people encounter, I guess Come in on different levels. And if you think about technology, the technology is always a learning curve for people. And I've been fortunate that I've done this from, like I said, from being young and always done it. So if you're just kind of coming in and trying to get into this thing, there's a big barrier in people's minds where they're afraid to press things. Does that make sense?

Oh, yeah. Oh, yeah.

So if people will, for example, get click funnels or buy a WordPress theme or whatever, whatever, it may be something practical that they've got to do. Photoshop, whatever, whatever it is, right. They'll get this thing open in front of them and they'll have the training. And there still seems to be this. This mental block that prevents them from pressing things. And they always say to me things like, well, I was afraid to screw things up.

Yeah.

Or I was afraid that I might do something wrong. And that is like, well, there's nothing there to start with. Do something. And trying to get people over that mental barrier, very, very broadly speaking, yes. I can talk about how to set up an email or how to set up a retargeting pixel or out and set up action etics or whatever it may be, specifically. But on a very, very broad level, you seem to get this theme that people are just afraid to get started. So if I can help them to get started, that's half of the battle won.

Yeah, I completely agree with that. Because now I'll get a lot of people that just message me and they'll say, hey, you know, how do I do this? How do I do this? How to this? And it's. You're right, it is this theme of people that are just. I mean, you might fail, but it's so much better to just fail, just taking action rather than. I don't know what it is. They can't put all the pieces together. They don't know. They're like, well, I gotta. They super obsess over one piece and the next piece, the next piece. Like, just go ask someone to give you money and see if it works. And if that works, then go put it online.

Well, the people always said I've been a bit cheeky and I'd be the guy that get pushed to the front. You know, ask them, ask them. They said I'd be the guy that would always ask. But I guess there's a point here about experience, right? And when you take a course or you read a book or you follow somebody or you absorb somebody else's lifestyle, you're looking at their experience. So you might be reading somebody's experience, you might be watching somebody's experience, taking part of a course which shares somebody's experience. If you go through life continually looking at other people's experiences and trying to model those. So. So let's take clickfunnels, Russell Brunson making all of these funnels, and it's awesome. And I want to be like that. So I'll watch the videos, of course. And they're looking at that, and that's Russell's experience, and they're trying to model that, which is great. So this look at me and they say, oh, Danny Walsh is doing all these things and share with me your experience, Danny. So I'm sharing my experience, and they're thinking, well, how do I make this happen? How do I put that in place? And that could be true of any guru, author, coach, anybody. They're all sharing their own experience. There's a time comes where the person who's continually listening and absorbing all of these experiences needs to have their own experience.

Yeah.

And that's again, this mental block. Let's get over this first hurdle, because you need to start telling people about your experience. And like you've just said, a failure or a mistake is part and crucial part of the experience that you're going to be sharing in the future. And if you. If you're not prepared to have your own experiences and keep listening to everybody else's, then you're forever stuck.

Yeah, you're just going to keep it in a wall. I actually just did a podcast about this. It's very interesting you're talking about it. I had this realization. I mean, it was like a few weeks ago, which shows just how much we all learn constantly. But I realized I was listening to one of Dan Sullivan's courses called Pure Genius, and he was talking about, you know, you can stop comparing yourself to an ideal. It's someone else's ideal that you always compare to. You know, I've got to be more like that guy. I've got to be more like that guy. And what it does, it makes you implode. And you'll never be satisfied. And instead start comparing yourself to where you just came from. Hey, well, I did this. Hey, I did this. And you'll actually feel peace and satisfaction with where you're moving forward in that.

Scenario, without a doubt. And when you start to share more of your experience, and obviously this is driven by the experience and guidance of others, but when you share more of your Stuff you become more accustomed to. Likes and comments and all of the things that the Internet can give you, which will boost your confidence and enable you then to keep repeating the cycle. And before you know it, your inbox is lighting up at 2 o' clock in the morning with people asking you for advice, as opposed to you messaging somebody at 2 o' clock in the morning asking them for advice. Does that make sense?

Oh, 100%. I definitely saw that switch happen for me.

And I guess it takes a while, doesn't it?

Yeah, I've been doing it for about four years. Not as long as you, but it definitely took a long time. And finally when I realized that there's a really good book called how the World Sees you. And in there he was saying, and it's just right along with what you're saying, he said, stop focusing on your strengths. It's not so much about your strengths, it's not so much about your weaknesses. It's like 100%. Just highlight and focus on your differences. Whatever makes you different out there, you're not gonna be. You'll stop focusing on the ideal. You know, you'll start focusing on your insides and again, have more. What I think is funny is we get to talk about these kinds of issues rather than so much of the tech issues, because clickfunnels makes it so much easier to do the tech Stu. You can actually focus on your own self.

Well, without a doubt. And I have three core principles that kind of underpin everything that I do and everything I would do with my clients and I have done for years. And the three principles are very simple. One of them is technology must work. That's the first principle. If technology doesn't work, then it doesn't work and nothing can be sold and no one can click through and there's complaints, et cetera, et cetera. Click funnels makes the technology work. Yeah, that's. That's that bit sorted. So where we had to hire a bunch of guys and spend thousands and, and bang your head on a wall for months. It's handled. So principle one is underpinned by clickfunnels now in my mind. And that's. That's great. Yeah, done. Second principle is get the right offer in front of the right people. Yeah. And. And that's kind of like, you know, dream 100 stuff and all the rest of it, you know what I mean? And. And taking the time to actually figure out who are these guys who I need to put this offer in front of. And one of the other things I Do, apart from music, is fishing. And I do lots and lots of fishing. And we, you know, we have funnels for fishing. And, you know, the principles are putting the right bait to catch the right size of fish. Yeah, it's very similar in marketing. So principle two, you must have the right offer for the right people, which.

Is very easy to mess up.

Very, very easy to mess up. But the power of funnels and the power of, you know, the things that we can do now on the Internet, especially with things like Facebook and Facebook Live video and all of this cool stuff, is the third principle. And this is as simple as it gets. Technology must work. Right offer for the right people. Third principle, build a solid relationship. And that part, again, is where people, you know, they will fall down or they will not put into context how important that part is. Because if you can build a relationship, it keeps people coming back. Do you see what I mean? So as well as being able to push yourself over the mental barrier of just getting started, you've got to make sure your tech works, which, yeah, we know clickfunnels all help, but getting that right offer is only the first bit of it. You've got to build a relationship. And I think when you get that package correct, that's when you can start to really advance. And it doesn't have to be complicated.

No, it really doesn't. And what's. I really like that the urban build a solid relationship. I think a lot of people get into the Internet business because they figure I don't have to talk to anybody. It's like, well, you know, you're about to go through some personal growth because you're really not going to make that much unless you actually start building relationships with people.

The relationships are key. Do you know what I mean? And whether you have a fancy 55 page, you know, extravagant system with all odds of emails or whatever, or you just send somebody a message on Facebook. Yeah, you're still building a relationship. And, you know, you've got to do that in a way that gives value, as we know, but you've also got to do that in a way that leaves people happy. And there's, you know, I guess people out there who are expectant that they can just switch something on and make a lot of money. And as we know, that's not the case. It's a great experience to have, as long as you learn from that and you don't go back to buying the next thing that comes along and just repeating that perpetual cycle. And having a relationship does mean having a Conversation and getting people on the phone and having Skype calls and all the rest of it. So you've got to think longer term whenever you're embarking on any sort of marketing project.

I guess you just said something there that I thought was really interesting because I had this realization a while ago that I needed to stop. I was getting stuck in this, you know, just, just go read books and learn and learn and learn and learn and learn. After a while I realized, oh, you know, these are great, I know these principles, this is fantastic, but I don't even have a business to do it with, you know what I mean? And I realized this is going to sound totally ludicrous, but I had to stop reading. And so because my learning needed to start coming from my own experiences and, and rather than just be curious all the time, I had to switch gears and say, okay, stop reading so much, which is totally not normal. Just go execute and execute and whatever barriers I run into, I'll study about that barrier and how to get around it.

Exactly, exactly.

There's so much better way to do it.

Well, I think we talk about ready, aim, fire. So you get ready and you spend edges aiming and then you probably don't do anything. If we flip it around to ready, fire, air, yeah, we can fire a few things and people say, oh, I've not got the money, I've not got the investment. You can put up a Facebook page and you can set up a simple opt in page and you can gauge interest with a few dollars of Facebook ads. So you don't need a big investment. If that all points in the right direction and makes you happy and smiling, thinking this is feasible, I'm sure the investment will come. But there's so many guys, you know, and like I said, I've done a lot of stuff in music and we did Internet radio for years and for example, working with people who want to become artists and there's guys out there that are older than me and they wanted to become artists all of their lives, forever since I've known them, since we were doing the music business and they're still not made it and they produce music that's release quality will sell. I know it will sell. They know it will sell. But for some reason in their mind, they're never quite happy with it. It's never quite perfect and they are ready and fire and they've spent 25 years aiming. And in that, all of those years, you know, they've got older, they've, they've lost the, the rap appeal. If that's the right way. Yeah. You're becoming old and you're getting past this stuff and you'll get to some point where you'll never do it.

Yeah.

Whereas you, that piece of music you recorded when you was 18 or that idea you had last night is good enough now to take to market. And one of the things I say to people a lot is, look, if you don't have an idea, let's look at you. You are the brand. So if you can become the brand, then you've got products in abundance. You know, like I said, we've got stuff in music, we've got stuff in fishing. I love music, I love fishing. I love all other things as well. And we've got funnels in all of those. These, the things that we love, make them into businesses. So what, what the guys who are listening, what kind of things inspire you and motivate you don't need to worry about a next person's product. You are the brand. But only if you think like that and think, what do I have to offer the world? And how can I package that up in a simple way that adheres to some basic principles, Technology working, put it in front of the right people and build a relationship with these guys. It's something I've done since I was 18. And I had a choice, you know, follow the. Follow the crowd and go and meet up at McDonald's five days a week, eight in the morning for an Egg McMuffin. And, you know, you don't even get paid. And you're going to do some learning stuff or start your own business. And at that point, I chose, you know, that journey. And you've got to take your choice and make your journey start. And if you can do that and you can overcome the failures and you can overcome the disasters that will undoubtedly get you along the way. And you just put things out there, then you will start to build experience and you will start to build momentum quite quickly. And that, I suppose, is the formula to all of this. But some people will not take that first step. And that's what I specialize in helping them to do, I guess.

And, you know, that's interesting. I'm just. I want to just like clap and shout. And I mean, I just agree so much of what you're saying right now because it's the. It's the journey we all go through with this. And I think it's the. I don't know, we all, we all want to be on the laptop, on the beach, making the millions you know, with no shoes on kind of thing. And that's, that's why a lot of people get into this. But it's just like every other business. Russell and I were talking yesterday and I was telling them, it's amazing to me how many people think that just because, like, they think online business and offline business are two different categories. Yeah. The fact that it's online does not make it a business. The fact that it's offline doesn't make it. It was a business. Without that, just putting it online or offline is just a medium, just a channel for actually putting your products out there.

Exactly. And you've got to liken it to like a department store. But every door leads to the same. Till as it were, to the same register. So, you know, no matter which door you go through, it still leads you up at the same bank or the same register or wherever. And people look at their offline business as the mainstay. People are coming through the door, they're spending money, and then they've got a little tiny bit of stuff going on online. And you're like, well, if we put some simple things in place on the online side, you can double or, you know, significantly increase your. Your income. But again, sometimes there's reluctance, especially if somebody's used to working in that offline traditional thing. And it's frustrating when people spend £5,000 on newspaper advertising and they can't even track who has read it. Yeah, you've nowhere to track who has read that newspaper.

Is it even working? Yeah. Is it even?

Exactly. And you can say to them, how many visitors have you had from your last newspaper advertising campaign? One or two, maybe. It's hard to tell. So, right, so let's give away some cash as a lead. So we'll say, look, we'll give you 10 pounds to spend in our offline business or $10 to spend, or $20 to spend. Complete this simple form. Right, yeah, we've done this. And the guy rings me up, he says, make it stop. It's only been live two hours and I've got a hundred people with ten pounds in their hand with, you know, address, phone number, every. Every other thing that I could ever need as a business owner to market to these people. Stop it. And he spent $35 or something on Facebook ads. So. But £5,000 on newspaper, and people continue to pour the money into things that are not even proven to work. He doesn't know whether it's worked or not. Something like clickfunnels and tracking it with proper analytics and Facebook retargeting and all the rest of it, you can see instantly how your offers are working and who's responding and such like. So dragging these people up from the dark ages and saying, look guys, this is very, very possible for you. If you stick to some basic principles, don't make it overly complicated and just take some of your best stuff. Or if you haven't got, you know, physical stuff, you can give away, give away coupons or vouchers or cash. People will flock to your business because you know, you can get them through the door or do the free plus shipping or some sample or some way to get them in and you'll get a lot better return than you will offer a newspaper or radio commercial or whatever it is that's costing you a fortune.

Yeah. And the market really is fatigued with the curtain, you know, with the old way of doing marketing, you know, the. I don't want to say old way, because it's not that it doesn't work, it's just, it's very. It's its own beast and most people have no idea what they're doing. But I kind of wanted to. I mean, you, you help people click funnels all the time.

Yeah.

And I wanted to ask, is there a way that you recommend or that you've seen kind of helps people shortcut the learning curve with clickfunnels because it makes it just a billion times easier. But, you know, there's a little bit of a learning curve.

Get started. That's the first biggest thing you can say is actually open the editor and attempt to do something. Now look, I've got videos. Clickfunnels have got videos. There's an abundance of videos that show you to the finest detail. And then there's. Then there's the group, 22,000 ClickFunnels users in the group. If between those resources and the fact that you've got probably one of the most easy to use and powerful editors on the Internet, full stop, period in front of you, then is it a need that you need to speak to somebody, or is it a need that you may need to reassess where you're at? Or is it a need that you are so cluttered and you've got so many things going on that you need to disable or remove some of these other things so you can focus your time? Because clearly something is stopping you from getting started once you do get started, clearly there's a learning curve. But like I said at the beginning, press things, see what happens, make A test funnel. Do things step by step, but with anything in click funnels from reading.com secrets to using it to upgrading to funnel hacks or whatever it is that you do, the principles are the same. And if you look at the funnel hacking principle of seeing a website that you want to model and thinking, right, well, there's a blue line across the top. How do I make a blue line across the top? There you go. Make a new section, make it a blue background. Maybe adjust the padding a little bit. Oh, now they match next section underneath. And kind of do it in a step by step process. And it might take you a few hours, it might take you a few weeks, but by the end of that you will have learned everything you need to know. And when it gets to the more technical stuff, obviously you can reach out to people. There's people like myself and the certified consultants and all guys all over the place who will happily jump in and help you. Yeah, but the biggest thing is just getting yourself started and getting stuck in. And like I said, don't be afraid of pressing things and seeing how the editor responds. And then test your pages. As long as you've got a plan in mind which kind of underpins all of this, have a plan, know what you want to do by the end of the process. What does it look like at the end of the deal? At the end of the process, if you can sort of get that foundation in place, then just get stuck into it and you really will find that it's not overly difficult to do.

You know, it's funny, I'm kind of laughing. I always tell people to do kind of the same thing, just go start. And I always tell them, like someone was asking me a little bit ago, you know, like, how do I even get going on this thing? And I said, this is how I kind of got started. I just found a page that I liked and I decided I would just clone it pixel by pixel, you know, the whole way down. And as, yeah, I was learning all this stuff and I got into clickfunnels right after they left beta. So I'm sure you're a long time user also. And I went and my wife and I were on a date and we were hanging out and she wanted to watch a movie, but my mind just kept going back to this clickfunnels thing. I was having a hard time focusing on the fact that I was on a date. She's like, hey, let's watch a movie. And so I, there's no way she didn't notice. But I pulled my computer up, like on the side and I was doing stuff. I ended up cloning the entire homepage of GetResponse, just like, you know, getresponse, the email, autoresponder, just pixel by pixel the whole way through. And I was like, holy cow. And at the end of that, I was like, I could do this with, like, anything. This is fantastic.

Well, and that's the thing. And, you know, whether you're on a dance and it's a bit boring or whatever it is, are you just funnel obsessed? You know, this is. There's a lot you'll get out of this. And obviously with the community and the guys that are supporting, there's no reason why you should be stuck. And certainly if I think what I had to do all those years ago to put one website online and the costs and if you wanted, you know, custom designs doing it was. There was no such thing as Fiverr.

Right.

You know, there's all, all of the things that you, you take for granted now, I guess when it comes to things like click funnels and whatnot. Yeah, it can't really be much easier. And I'm sure it will get easier and more, you know, cooler as time progresses. But at this point, there's, you know, not really much in terms of an excuse to get something out there online. And as long as you, you know, you're ethical and you build a relationship with people and you have some fundamental principles and no reason why this stuff won't take off. But again, don't limit yourself to one thing. You know, you've got to look at multiple income streams and there's things like affiliate marketing and all the rest of it, what you can do to bring additional income into your business. Really?

That's so true. It's so true. Well, hey, I want to thank you for this. I just, I've been taking notes like crazy and I just want to hit on those three things you said again. Your three core principles. Technology must work.

Technology must work.

Number two, get. You got to get the right offer in front of the right people, which is just the most basic. I mean, you have to do that. You will waste so much money if you don't do that.

Yep.

And then number three, build a solid relationship. That's awesome. Thanks for saying all you have on this. This has really been helpful. Where can people learn more about you? Again, it's dannywalsh.co.uk right?

Yep, yep, that's my main site. But I do have free videos that I do and tutorials. And I've got a members site as well. Again, all powered by ClickFunnels and people are obviously welcome to join. I do a weekly live call and working in partnership with quite a few guys who are also using ClickFunnels and I literally do support, I would imagine 40 to 50 ClickFunnels users plus the rest of the guys I've support. And there's a lot of people moving over from WordPress to ClickFunnels, you know, and I sort of coined the hashtag clickfunnels pays the bills. Feel free to let that surface around but it literally does pay the bills and you know, a pleasure to be on the show, really.

Hey, thank you so much. I've been looking forward to this and I'm sorry we had to reschedule tons.

Of times and hey, no, it's been good. And hopefully, you know, if like I said, if anybody needs me, needs any help or support, just feel free to reach out. It's been a pleasure.

Awesome. Well, hey, thank you so much and definitely go check out Mr. Danny Walsh. I appreciate that.

Thanks, Steven.

All right, bye bye.

Bye bye. Thanks for listening to Sales Funnel Radio. Please remember to subscribe and leave feedback. Want to get one of today's best Internet sales funnel for free? Go to sales funnelbroker.com freefunnels to download your pre built sales funnel today. It.