Danny Walsh breaks down micro-commitment psychology: get people to take one tiny action like joining a community, and they're more likely to complete your whole funnel. Once they're in, live sessions and giveaways build trust and turn casual signups into loyal members.
There is a marketing term called micro-commitment psychology, and what this means is if I can get you to complete little tiny steps, not great big steps, just little tiny steps, right? You start to build this micro-commitment because what that means is you're gradually committing more and more. But it also means that if you see a bunch of steps and you do 4 of them, Your brain wants to make sure that you complete the process. So a micro-commitment means that you're more likely to complete something than if I just said, hey, go to this page and write a bunch of stuff. If you do it in steps, you're more likely to complete, you're more committed, and you're moving through a process. It is effectively a funnel on a page. So what we do is we say step 1, usually on step 1 I would say, join our community, right? And what that meant is these guys are now on my email list, they've now been exposed to my offer, and then they land on a page that sends them to— in this case, it might be school, or a Facebook group, or a WhatsApp group, or some other community, right? So what that means is then you build a net of fish that you've just caught, right? You put your visitors into this community, into this group, and what do you think you do in the group? You go live, you do more giveaways, you have a big bunch of fun with these guys, and you build the trust, right? So step one is usually join the community.
