Danny Walsh ran a giveaway campaign that converted 45% of visitors into leads, building a list of 2,257 people for about $1,000 in ad spend. He's capping his budget there and using the results as proof the strategy works.
And overall, 45% of the people who saw one of the pages put the name and email in. That's insane. Now I've tested a big bunch of giveaways. I've run $1,000 in ads. I've built up a contact list of 2,257 unique people, a big bunch of other leads in there. So if you think about that, it's not quite $1,000, about £650 at this point. So my plan is to run $1,000 in total
