The Truth About Click Funnels And If It Really Makes You Any Money...
Danny Walsh breaks down how ClickFunnels works and why sales funnels beat traditional websites for small businesses. He walks through the core pieces: squeeze pages to capture emails, automated sequences, low-cost offers to test buyers, and higher-ticket upsells. Walsh shares his own client results and affiliate earnings from the platform.
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Okay. So in this video, I'm gonna do something a little bit different and I'm going to explain a little bit about clickfunnels. And you've probably been seeing all the hype around this software. So what is it? Well, let's think about your business. So here you are, you're running your business and things might not be going too good, or they might be going absolutely brilliantly. One thing for sure is that the Internet has got a lot going on. And on the Internet, you've probably got a website, some bits and pieces on it, and you've probably got Facebook. Right. And maybe you've got some other social media and stuff. Right. So what you would normally do is maybe send some emails, maybe do some status updates. Yeah. And you're hoping that you're going to make dollars or pounds or euros or whatever, and you will know that you have to send traffic. And I'm not talking about, you know, let's, let's send cars, we're not driving a car kind of traffic. And you see my drawing. Pretty cool, eh? So we're not sending that kind of traffic. No. We've got send people to our website, to our Facebook page, so that they can see our stuff and then pay us. Right. So maybe on your website you've got loads of different things going on and you'll have a menu and all sorts of different stuff. Right. And what tends to happen is people come. So here's some people, and here they come and they come to our website or they come to our Facebook and they get confused. And a lot of these people will bounce back like there's an invisible force field preventing them from, you know, getting to this part, the money. Right. So we, we've got to get from a. To be. And this is an ad, and this is your bank account. Right. And somewhere in between, people are going to turn back and disappear. And that is a thing that the Internet has, you know, caused for business owners, the thing that we can't help. So the idea is to get people to pay and give us money. Right. So in the normal world, we will do some advertising. Yep. We will send people to a website and we will hope that they pay. Right. Bank. Right. But we know that a lot of these people just leave. So if they're gonna leave, what can we do to stop them leaving? Because if they leave, you don't get paid. So we need to figure out how to stop them leaving. So let's look at the modern way of doing it and how clickfunnels can Help us, right? So we have our people and they see our ad and they come through to, not a website, but a squeeze. A squeeze page, right? Now, a squeeze page has got a very specific function. What we do is we ask them, usually in a video, for their email address. And this is why it's called a squeeze page, because there's nothing else that they can do on this page. So we might say in our ad, this is our ad that, you know, you can come to this website and get a coupon or a voucher or you can sign up for something free. So we might say, well, look, I've produced a free guide on how to use clickfunnels. And to get that free guide, you have to go to my link here, right? And you click the link and it takes you to my squeeze page. So let me look at the squeeze page in a bit more detail. So here's our page and we're going to have a video. We're going to have a catchy headline above the video and we're going to have a button and we may have some little bits of additional detail. But on this video, I'm going to greet my customer, my guest, my visitor, personally, and I'm going to be like, hey, how you doing? Thanks so much for visiting my wonderful website. I'm going to give you something, right? I'm going to bribe you, right? That's what it is. I'm going to give you something in return for your email address, right? That makes sense. So instead of your visitor coming to your website and leaving, what we do is we send your visitor to a squeeze page, right? And we capture the email in return for something of perceived value. Because that visitor now is very, very clear on who you are and what you do. And if you've watched any of my stuff before, right? There's three principles. These are the three principles, right? Number one, technology must work, all right? Number two, right? Offer for the right person, right? So you don't sell beef to vegans. And the third and most important one, right, Is this. Build a relationship, right? So if we can build relationships from the first time our visitor arrives, with more chance of being able to sell them things. So the old way, send them to a really complicated website with millions of things and all sorts of stuff. Too much and they go, right? And you've no way of knowing who's been and who's left, right? New way, send them to squeeze page. Be very specific. Give them value. Introduce yourself in a video. Build that relationship, right? So these guys are not Gonna leave, they're going to go forward, right? Because they're going to put their name into your system, into your funnel, into your squeeze page and get added to an email list. And these emails are going to start going out automatically. When the emails start going out, the first one is going to have the free gift, right? The second one is going to tell a little story and help to build that relationship. And I'll put br. Build relationship, right? So instead of your customer just leaving and going away to look some other stuff on the Internet, you've given them value. You've introduced yourself and your company. You've captured the most precious piece of information you can, which is their email. You know that the email is the right email because they want the free thing and you've got them on your list. Now there is, you know, there are many complicated ways of expanding on this process, but let's consider this. We'll try and draw it a little bit smaller today. So we have, we have our customer, they see the ad, see the squeeze page, they get added to the email list, right? And then immediately after they sign up, they're on the list, they get the free thing, which gives them value, makes them feel good. We send them to a sales page immediately. This is automated. This is, this just happens, right? So think about this. You've now got somebody who's got something of value. They've seen you and they know who you are and what you can offer, right? You're building a relationship and now you have them in front of you on another video. You can appear again and you can make an offer, right? And what we can do here is something really clever. We can call this a trip wire. And a trip wire is literally what it sounds like. If you can imagine, you know, these, the old fashioned trip wire, you know, and this will be connected to the booby trap, you know, the bomb. So somebody trips over the trip wire and the thing goes off. But we're not as, we're not as nasty as that. Our trip wire is designed to be a no brainer. So if you've just given them something for free, right, let me just remove that because it doesn't make sense if you've just given them something for free, right, and captured the email and you put them onto a sales page that offers something of low ticket. So maybe, maybe you just do like nine, nine dollars, right? Or maybe you do something of, of less and you're thinking, well, why do, why should we be messing around with $9, right? Well think about it. This person's just given your, you their email address, they've landed on your sales page and you're saying $7, you can have this awesome stuff, right? It's a no brainer, right? They trip up and they are into your funnel. Does this make sense? So the funnel's kind of looking like this now. But people, we've got ads, we've got a squeeze page and then we've got sale with a trip wire. And you know, throughout this process, do this in the right place. So we've been added to the email list. The emails can push these guys back to the sales page and that might only be $7. Well, that's very important because that $7 package gets them to now give you money. And they've just put their credit card into your credit card system, right? Think about this. What can we offer on the next page? And we call this a one time offer. Look at this. We've gone from happily browsing the Internet to seeing an advert and becoming curious, right? We've then taken them to a squeeze page which has offered them immense value for free. Oh, wow. Yeah. People are like, wow. So from the squeeze page to a sales page, we're now taking them up what's called a value ladder. Yeah. We're starting off free and we could end up very high ticket. Yeah, sounding good. Sounding pretty cool. This is a funnel. So what we're doing is we're moving people from A to B ads to bank, right? So we've got a little guy and he comes through and he sees the ad and he goes to the squeeze page and then we give him the trip wire, then the oto and this is where we start to make some money. Because these ads, they cost us money, right? So by the time we've paid for one person to sign up onto the squeeze page, it would have cost us some, some money, right? And if you think it doesn't cost you money to get new customers, you're wrong. Because time is money. If you've got to stand on, you know, outside the building holding up a sign, it's still money. You've still had to print the sign. You still have to stand there. But these days we use Facebook and different sources to drive this traffic, right? So we might be able to get a lead. So that means somebody's joined our email list for $1. Say it's going to cost US$1 to get that lead, right? But out of a hundred leads, maybe only five, which is 5%, will actually take the trip wire, right? So it's costing us a hundred dollars to sell five trip wires. Right. So if your trip wire is priced at $10 you50 $50 in the hall because you spent a hundred dollars to make five people buy it at $10 which is $50. So you minus 50 and you're thinking oh crap, what we're gonna do. But after the trip wire, ta da. We have the OTO. And I like to have my RTRs in the region of 197 plus. So that means if somebody buys that and again there'll be a percentage out of every five that come through. Maybe one will buy it. This is called conversion. Right. So we want to know how well our funnel converts. Because after that OTO I can have another rto. And because this guy's credit card is in the machine already. Yeah, his card's already in the machine. All he needs to do is press one big bright button on my OTO and the card will be immediately charged. Right. So he doesn't have to enter the details again. Isn't that awesome? So here we go. We have these RTOs and we can do anything on an OTO. So this one might be 297 and they're all logical. So for example, my free guide to closing high paying clients in 30 seconds or less on the squeeze page. Right. On the next page. Upgrade your order to include my video training for $27 on the next page. Would you like a call with me personally to help you get started? $197 one time offer. Right on the next page on the call. I can also show you how to leverage affiliate marketing to triple your income in three days or less. 297 as an upgrade. Right. Then I can take them to a thank you page. So I'll say thank you. Right. So let's have a look at this funnel in practice. We've got the ad, we've got the squeeze page which is free and it adds them to the mailing list. Yeah. And that's going to be in return for something. We've got the trip wire. We which is 7 to 27. Yeah. Then we've got these RTOs. OTO1, RTO2, RTO3. You make a lot of money there. So the cost of the ad pretty much gets liquidated and turned around on the trip wire so we don't have to worry about an ads budget. If you do this right then your conversion rate should be good enough to completely pay the ads off and make a little bit of money. This is called, you know, self liquidating funnel. You want it to cover the cost of the ads. So every time you put a dollar in, $2 comes out, you've spent a dollar on ads, and you're left with a dollar. That's kind of awesome. But the OTO sequence, the one time offer sequence, actually makes you some money. But remember, you've got these guys on a mailing list, so if they don't take the trip wire, the email keeps pushing them back until they do. If they take the oto, we can remove them from the original list and we can add them to a list of OTO buyers. They take that oto, we can add them to a different list. And the list and the messages contained within that list can have gradually increasing price points. So imagine your business, your customer, they come, they see a lot of stuff on your website, they leave, right? Let's break it down. Let's have one thing. Yeah, what's one thing for free that you can give to your customers in return for their email, right? What is it? Because if we do this and we do this right, your customer can come, can join the mailing list, can get a relevant offer, and can be subject to oto's. Then you can say, thank you, your order is complete, and hopefully you'll have a bunch of money. But they're still on your mailing list. So now we can go into what we call a back end funnel. And the back end funnel is where you can make some serious money. So remember before I talked about the notion of this value ladder where you start off at zero at the bottom, give them something for free, capture the email. That's the most important part. When we get to the top of the value ladder, you could be selling $25,000 products. And as time goes by and the value increases, you can move them around your mailing lists and make sure that your buyers are being treated like buyers and the people who abandon the cart and leave are brought back. And this is where clickfunnels comes in. Click funnels. It's drag and drop. It takes minutes to create these funnels and is responsible for making me, my friends, my colleagues, my clients money. Lots of it. Because there's three things we can do, all right? And I'm going to show you what these three things are. So number one is we can do our own stuff. So we could sell anything, any product you've got or any service or any kind of, you know, course training, digital products, physical products, online products, offline products, anything you want. You can do your own stuff, right? Which is pretty cool. So I can make a funnel to sell a fishing product in a matter of minutes and have that out in the marketplace making money, right? So that's one thing. Second thing we can do is we can work for our clients using this. And if you're in the web design or sort of web industry, you know how much work is required to build something for a client. With ClickFunnels, there are a ready to go stream of clients waiting to give you money. And if you do this stuff right, my average cost for a consultation is 6,700 for a piece of work. That's $6,700 for a typical project that doesn't generally last more than six to eight weeks. Pretty awesome. And the third thing you can do is affiliate stuff. And that means you can either sell clickfunnels, which has got a fantastic affiliate scheme, or you can sell other people's affiliate products and, and use clickfunnels to build your list, to send out your email promos and to make money. And in the last sort of 18 weeks, just the affiliate alone has made me, just by promoting ClickFunnels, $27,000 or more. And that is my third stream of income. Client work has made me in the last couple of years over $150,000, right? And that's the secondary thing that I'm working on. My own funnels, products and services are on track to make me a millionaire. It's not quite happened yet, but it will. And you have to think about this one funnel away, because you literally are one funnel away from the life you deserve financially and emotionally and spiritually and everything else. Because once you get the finances sorted and you're not stressed and you're not worried about making money anymore, everything in your life kind of falls into place. And it's all due to and down to, and it's not a very good likeness, but one man, that man's called Russell Brunson, all right? And Russell Brunson is the founder of Click Funnels. All right? Now question. If I could show you how to use ClickFunnels to do all three of those things that I do, clients, affiliates, and my own funnels, wouldn't that be worth spending a little bit of time with me? Wouldn't that be worth a one time investment yourself and your business? Because here's the deal, right? Here's the thing. You can get ClickFunnels for $97 a month, right? Or you can get the entire ClickFunnels suite, which includes all of the features, for 297amonth. And you might think, well, how can 297amonth, I can't afford that. Or it's not a good investment. Did you know that you can cancel your web hosting, cancel your shopping cart, cancel your autoresponder, cancel your SSL certificates, cancel your CRM, cancel pretty much every other thing that you spend money on in your business to make online sales. If you're using confusionsoft or infusionsoft as it's known, and you're used to tags and you're used to email automation, or you're using OnTraport, or you're using LeadPages or WordPress or any of these systems, you're missing a trick. Because I've used all this stuff for a long, long time. And last year 65 websites were deleted by my web host. I've had mailing list after mailing list deleted and shut down by getresponse and aweber and activecampaign and all of these different companies that people rely on, but they send you an email and say, we don't like what you're doing anymore, please stop it. And just to make sure you do stop it, we've shut down your account and I've lost 6,500 leads that took me a long time to build up gone as a result of one of these services shutting me down. ClickFunnels won't do that. ClickFunnels allow you to plug in SMTP providers. So you don't. If you do get shut down for your email list, you don't lose your list, you just lose the bit that sends the email and you can replace that in two minutes. ClickFunnels allows me to cancel and save money on all of those services. And here's the thing, right? 297amonth, times six months, it's approximately $1700, right? But there is a way to get that 1700 down to 997. So for 997 you would get six months of click funnels, Right? You're going to get what's called the Funnel Hacks training system. You're going to get templates, right? You're going to get Russell Brunson. Not personally, but the videos are very good. Right. And you're going to get full access to all of the new features. I'm all in. So when you go all in with clickfunnels, you actually get more than you would from any other service provider that helps you sell things online. Right. And what's cool about ClickFunnels is they actually use clickfunnels to sell clickfunnels unlike any of the other providers out there. So they drink their own Kool Aid, which is the phrase that was coined at a recent event I went to in Dallas. Right? So these guys use this thing themselves. There's 50,000, hear me right, 50,000 members in the Facebook group. It's worth 997 just to join that group. Right? But what I'm saying to you now is for 997, you're also going to get me. And remember, I sell funnels for $6,700. So how can you get me? Right, As a very special bonus, if you sign up or upgrade your clickfunnels account to the 997 plan right now, I'm gonna give you time personally on Skype or Zoom or whatever, we'll communicate and we will build a funnel. I'm gonna give you $11,000 worth of bonuses, which are outstanding training videos, access to different things. I'm going to give you 50% off all of my training courses. I'm going to let you be an affiliate with me. I'm going to teach you all of the things I've learned and gonna spend time with you to launch your first funnel right now. I've worked with lots and lots and lots of different people building funnels and building things over the years. And it's a big frustration of mine to see people struggling when it comes to making money online on the Internet. So if you sign up for clickfunnels, I can take that stress and that worry. Here's some stress, can take that away. Here's some worry and take that away. Here's some money, we can give you lots of that. And here are some costs. You take those away. So realistically, you've got a very good deal on the table. On my table here, we've got a very good deal. But it's not going to be around for too long because I can't do this for everybody. So today, tomorrow, not for too long. Too long. All right, I'm doing this deal. If you look below the video, you will see a link to Danny Walsh.co.uk forward/get-click-funnels. Right? If you go to that link and you press the link below this video, you'll be taken to a squeeze page, would you believe it? And on that squeeze page, I've prepared a very special video for you where I give you a breakdown as to what clickfunnels will do. I'll show you around I'll show you inside the account, right? And I give you a list of all the bonuses that you're gonna get if you sign up today. And all you need to do is press the button, enter your name, enter your email. You'll be taken to a page where you can choose your choice of either a 14 day free trial or straight in for the 997. Now, should you sign up for the 997, you'll instantly get access to all of the bonuses, everything that I've mentioned to you earlier in the video. You will get instant access to my calendar. To book a time, speak to me on the Internet, on the phone, we'll do screen share. I'll give you loads and loads of different bonuses, loads and loads of different content, loads of things that you can use to get a head start over everybody else who uses clickfunnels. Right? You're gonna get access to things that nobody else is giving out. Plus you're going to get access to me, which means that I can ask questions, you can ask questions. We can put this thing together in a way that will ensure your success. Now, should six months pass and you not made your 997 back, I will personally give you that money. Right? Personally out of my pocket. Not one person has got to the end of that six months and failed. Right? If this deal sounds like a plan, it sounds like something you could do with right now. Before you go and join ClickFunnels anywhere and have to pay me 6700 for the one time investment of 997, you get all of the clickfunnel stuff and you get me and all of my stuff. Click the button below this video, Click the link link. And the link's down. There you go. And click that link. Right? Come through. Put your name and email in. After you've watched the video, after you've watched real live inside of my ClickFunnels account and the account of others. Right? Go down there, click the link, enter your details, make the commitment. Invest in yourself, invest in your business, invest in your future. You're only going to pay tax on this money if you don't spend it anyway. Make the investment, book the call and let's get you moving. With a funnel that actually takes people from A to B and moves them from free to as much as you like. And make sure that your emails are reaching the right people at the right time. Yep. And you can put as many different offers as you like into your funnel to really make a ton difference to your online income and it does not matter what industry you represent. We've done funnels for pretty much every industry imaginable. Remember, one funnel away. And I know people personally who've made multimillion dollar increases in their income just by moving to clickfunnels. So head on down to the bottom of the page, click the link, sign up, it's painless. Invest in clickfunnels and let's take your marketing and your business to the next level. Here's that link again. Danny walsh.co.uk and then it's forward, slash, get dash, click. Funnels. If you like this video, leave me a comment. Make sure you subscribe to my YouTube channel. There's loads and loads and loads of different training on there and I have all sorts of different training that I bring out from time to time that will help you on your journey towards making more money online. Take action, click the link and I'll show you exactly how to make this stuff work. It's Danny Walsh and I will see you on the next video.
