Danny Walsh shows how to build a one-page positioning document with four sections: who you serve, the problem you solve, how you solve it, and why you're the right person. Every business solves a problem. Add even small proof of credibility to clarify your value and win clients.
And it's as simple as this. Grab a screenshot or take a picture. I'm not gonna do printed documents at the end of this. It's a one-pager or two pages. Who you serve, what problem you solve, how you solve it, and why you're the right person to do it, right? Whether you're selling, uh, softball gear or stickers on an e-com store, or you're doing coaching, or you're helping people with complex needs, or whatever it is, right? Who do you serve? And you know, man, well, I read about this, but did you ever write it down? What problem did you solve? Because you're not in, uh, the softball business, you're in the problem-solving business. And everybody that you work with in your business, whether they're picking up some equipment or they're getting some advice, that's helping them become better and achieve their goal, right? How do you solve it? Is it equipment? Is it, um, advice? Is it a course? Is it Is it, is it a program? Is it a piece of software? How do you do it and why you? Right? And if you can then start to back that up with even the smallest proof, do you not think that you're going to have a better chance of being successful because you can explain what it is that you do? The structure that I give you in the next couple of slides will separate you from the old you.
