Danny Walsh argues every sale starts with a conversation. Even a one-way video counts if it engages you long enough to make you ask a follow-up question. That question is where the sale happens.
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The topic of the presentation was you are one conversation away, right? You literally are a conversation away. Now you've heard the expression you're one funnel away. It could be many things away, right? But you're one conversation away from more sales. In fact, I don't know any selling that happens without a conversation because a conversation could be a one-way conversation between you and the person watching a video at the other side of the screen, where you talk to them long enough that it sinks in, and they might ask you a few questions on a, on a direct message or in a support ticket or something like that.