Daron PachecoCEO, Howdy Media · Brand Builder

Are Podcasts Taking Over??!🧐🫣 #shorts #podcasts #media #abilene #texas

4 Jun 2024 · 0 min

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0:28

In this short video, the speaker shares a rule of thumb for converting podcast listeners into paying customers: listeners typically need about seven hours of content—or roughly seven podcast episodes—before they trust the host enough to purchase a course or product. The speaker emphasizes that this trust-building period is crucial for anyone launching a service‑or‑product business, suggesting that consistent podcast exposure can establish credibility and increase sales readiness.

I think it's like 7 hours of somebody watching you online before they trust you enough to buy something from you. So like, for example, if I had a course or something and they watched 7 of my podcasts, it'd probably take them about 7 episodes before they're like, okay, I'm willing to spend money because this guy sounds like he knows what he's talking about. So that's, that's like a huge thing, especially whenever you're starting a business with some sort of service or product.